Freddie Achom Invests in Pakistani Customer Services Tech Startup along with Sunbridge and Telefonica

Oct 29, 2015, 06:00 ET from Rosemont Group Capital Partners

LONDON, October 29, 2015 /PRNewswire/ --

Vivid Technologies, a Pakistani originated tech startup earlier this year made a low-key announcement of the closure of their seed-stage funding round.  With some high powered astute investors listed in the announcement, consisting of Sunbridge Ventures, Telefonica, Conrad Labs and Rosemont Group Capital Partners, the company is set to revolutionise the customer service industry. 

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Vivid has been gaining recognition on both sides of the hemisphere, having previously been incubated at Plan9 and accelerated at LUMS Center for Entrepreneurship, before joining Microsoft Ventures London and BlackBox Connect (sponsored by Google) USA accelerator programmes.

The company aims to drastically reduce customers' waiting time by putting customer service calls into an app. It has introduced a new innovative cloud-based technology, adapting the traditional customer service IVR (Interactive Voice Response) systems into an interactive, visual and touch experience, completely transforming the user experience.

After successful pilots, the company is satisfied that the technology improves the customer service experience by making it more visual and much more simplified via smart devices.

Freddie Achom, Managing Director of Rosemont Group Capital Partners says, "we have held back from announcing the investment until the pilots were successfully concluded but since hearing of Vivid and meeting with Omer, we have been totally behind the company because this is a very real and exciting attempt to disrupt a sector that is in much need of it. We have all experienced the long frustrating waiting times when attempting to contact companies and service providers. Not only will Vivid benefit the customer but likewise the in-coming call centers and businesses as they can improve customer satisfaction along with call-center productivity. Not only does this solution reduce customer waiting time ten fold, but it also decreases traffic for incoming call centers by approximately 35 percent."

The technology will also make customer service more multimedia oriented, as users are able to send in pictures or a sound clip of the issue that's causing them to call the company's helpline. Thus helping the customer service representative give better assistance and not be so reliant on customers having to describe their issues. There will still be someone to talk to - and, indeed, there will still be waiting times to speak to agents - but the idea is that less time will be spent in customer services limbo or void, hanging on the line.

Omer Khan, Vivid Technologies' founder and CEO expressed his excitement at the closure of the round, "I just want to keep reminding ourselves that entrepreneurship is not about the size of the round but actually to be able to create something of value, something really significant. The idea that 'we can do better' just got real. Personally, I am humbled by this validation and the trust of our investors and partners."

First founded in Pakistan but now headquartered in London, the company also has plans to expand its B2B services, by offering options of value-added services for corporate clients, as well as multimedia content that users can engage with while waiting to be connected to call center agents. Chat room applications, company information, music, games, and videos are just to name a few. Vivid hopes to be the app that saves us all from those horrid 10 to 20 minutes holding on the phone or staring at the speaking phone in frustration!


Vivid Technologies is a next generation voice platform which is integrated in to your smart phones and device, allowing users to access information more efficiently with a optical feature, replacing regular client service which is trouble free to access with a touch screen experience and making enquiries much quicker to deal with and reducing queue time. The technology also give users the privilege to view how long queue times may take, and a face to face video chat.


Rosemont Group Capital Partners is an early stage venture capitalist firm co-founded in 2003 by British entrepreneur and venture investor Freddie Achom. It's portfolio is as wide ranging as digital technology, bio technology, solar technology, financial services, land and property development to more high profile ventures in the entertainment sectors. Rosemont Group is headquartered in London with international offices in New York and Mumbai.

SOURCE Rosemont Group Capital Partners