Freddy's Frozen Custard & Steakburgers Adds New Items & Returning Fan Favorites to Menu

Freddy's responds to guest demand with 10 permanent menu additions, strengthening franchisee appeal.

• NEW frozen custard treats: Cold Brew Caramel Crunch, Reese's^® Royale, OREO^® Double Trouble, and Strawberry Dreamcake
• Popular, limited-time menu items, including the Grilled Cheese Steakburger and Prime Rib Steakburger, are now available year-round
• Permanent side items now include Tots and Freddy's Kettle Chips

WICHITA, Kan., March 6, 2025 /PRNewswire/ -- Freddy's, the leading fast-casual restaurant concept serving cooked-to-order steakburgers, shoestring fries, and freshly churned frozen custard, is excited to announce the addition of several popular menu items to its permanent lineup. The move comes in response to guest sentiment and overwhelming demand for the return of previously limited-time offerings.

New to the Menu:

• Cold Brew Caramel Crunch: Vanilla custard blended with cold brew coffee, chopped Heath^® toffee bar, and caramel sauce and topped with whipped cream (available as a shake or concrete.)
• Reese's^® Royale: Vanilla custard with Reese's^® Peanut Butter Sauce and Reese's^® Peanut Butter Cups, topped with whipped cream and a cherry.
• OREO^® Double Trouble: Vanilla custard with a double portion of OREO^® cookies, topped with whipped cream and garnished with more OREO^®.
• Strawberry Dreamcake: Vanilla custard with diced strawberries, cinnamon streusel, and New York-style cheesecake, topped with whipped cream and garnished with additional crunchy streusel.
• Freddy's Kettle Chips: Crispy kettle-cooked potato chips seasoned with Freddy's Fry Seasoning.

Back by Popular Demand:

• Grilled Cheese Steakburger: A mashup of two classic favorites, this is made with two steakburger patties, two slices each of American and Swiss cheese, buttery Texas toast, crispy bacon, and a savory tomato spread that's like dipping your grilled cheese in tomato soup.
• Prime Rib Steakburger: Thinly-sliced prime rib is stacked on two steakburger patties with melted Swiss cheese, grilled onions, and sauteed portobello mushrooms on a toasted bun with garlic aioli.
• Tots: Crispy tots pre-seasoned with Freddy's Fry Seasoning. Available in kids, regular, or large sizes.
• Lemon Cream Frost: All-natural lemonade blended with vanilla frozen custard and topped with whipped cream.
• Orange Cream Frost: All-natural lemonade blended with vanilla frozen custard and orange cream powder and topped with whipped cream.
• The Peanut Butter Bananza (formerly the PBC&B): Vanilla custard with Reese's Peanut Butter Cups and bananas, topped with whipped cream and a cherry.

Freddy's new deliciously crispy tots and kettle-cooked potato chips give guests another side option to go perfectly with any entrée. The brand's addition of Frosts and expansion of new frozen custard treats to its permanent menu lineup offers guests extra variety and enticing and craveable flavors.

"These menu additions reflect our commitment to innovation and meeting the evolving tastes of our guests," said Erin Walter, CMO of Freddy's. "By making these fan favorites permanent fixtures on our menu, we're ensuring that our guests can enjoy their preferred items year-round while also providing our franchisees with exciting new offerings to drive sales and guest loyalty."

From Limited Time Offers to Permanent Fixtures
Freddy's Grilled Cheese Steakburger and Prime Rib Steakburger were the brand's most well-loved and best-performing limited-time burger offers, receiving an abundance of comments from guests who wanted to see the items returned to the menu. The decision to add these items permanently not only caters to guest preferences but also supports Freddy's franchise network. By incorporating these popular, high-demand items into the core menu, early indicators show franchisees can expect increased traffic and higher average transaction values.

"Our focus on menu innovation is a key component of our traffic-driving strategy," Chris Dull, CEO of Freddy's. "By continually refreshing our menu with popular items, we're helping our franchisees stay competitive in the fast-casual market and attract new guests to their locations."

This menu expansion follows a period of significant growth for Freddy's, which now boasts over 550 locations across 36 states. The brand continues to seek franchise partners in various markets across the United States.

For information on franchising opportunities with Freddy's, visit freddysfranchising.com.

ABOUT FREDDY'S FROZEN CUSTARD & STEAKBURGERS
Freddy's Frozen Custard & Steakburgers is a leading fast-casual franchise concept with over 550 locations across 36 states nationwide. Founded in Wichita, Kansas, in 2002, the brand offers a unique combination of cooked-to-order steakburgers, all-beef hot dogs, shoestring fries and other savory items, along with freshly churned frozen custard treats. Known for operating The Freddy's Way, Guests experience genuine hospitality and food prepared fresh with premium ingredients. This signature approach has fueled Freddy's ongoing growth throughout the U.S. and garnered national recognition from industry-leading rankings, including being named No. 23 on Fast Casual's Top 100 Movers + Shakers, No. 67 on Entrepreneur's Franchise 500 and No. 36 on Yelp's 50 Most Loved Brands. For more on Freddy's, visit the Newsroom and follow us on Facebook and Instagram. For more information about development opportunities, visit freddysfranchising.com. 

Media Contact: Cole Koretos, Fishman Public Relations, [email protected]

SOURCE Freddy’s Frozen Custard & Steakburgers