Free June 10 Media Panel: 'The Death & Life of Journalism: How PR & Press Can Work Together in the New Media Era'

Free "Meet the Editors" panel to reveal the new rules of media relations in an era when newsrooms are shrinking and PR is growing

News provided by

MyPRGenie, Inc.

May 25, 2011, 02:37 ET

NEW YORK, May 25, 2011 /PRNewswire/ -- (http://www.myprgenie.com) -- MyPRGenie (www.myprgenie.com), a leading social business network and newswire, will present a free 60-minute webinar panel discussion titled "The Death & Life of Journalism: How PR and the Press Can Work Together in the New Media Era" on Friday, June 10 at 1 p.m. EDT. Registration for the event is online here: http://bit.ly/mediajune10

Presented in partnership with CommPRO.biz, the webinar will address the changing landscape of journalism today-including the incredible growth of PR in contrast to declining media revenues and shrinking newsrooms in recent years. For example, the ratio of PR professionals to journalists has reached 3:1, according to Robert McChesney's "The Death & Life of American Journalism."

Special guests Joe Skeel (executive director of the Society of Professional Journalists), and Richard Karpel (executive director of the American Society of News Editors) will share additional findings illustrating the challenges faced by the press today-as well as the promise and potential of media moving forward. In addition, the panelists will reveal the "New Rules of Media Relations" for working more effectively with the press in this new 24/7 media environment.

"In our commitment to bring the most relevant tools and techniques to our network of journalists and PR professionals, we constantly seek to address the latest best practices and important topics in media," said Miranda Tan, CEO of MyPRGenie. "By hearing first hand from these thought leaders and working journalists on the challenges they face, you can get a better picture of how journalists around the world want to work with press release distributors."

The webinar panel will include:

Julia Hood, President, Arthur Page Society (Former Publishing Director, PR Week)
Joe Skeel, Executive Director, Society of Professional Journalists
Richard Karpel, Executive Director, American Society of Newspaper Editors
Dan Patterson, Digital Media Manager, ABC Radio News
R. Jamil Jonna, Researcher, "The Death and Life of American Journalism"
Miranda Tan, CEO, MyPRGenie
Brian Pittman, Partner, CommPRO.biz