Free Plant-Based Bacon as Turkey Bacon Sizzles Out

Upstart brand Sweet Earth Natural Foods responds to Kraft-Heinz' 2 million pound turkey bacon recall

Aug 28, 2015, 08:00 ET from Sweet Earth Natural Foods

MONTEREY, Calif., Aug. 28, 2015 /PRNewswire/ -- 2 million pounds of Oscar Meyer turkey bacon were recalled this week after an investigation into spoilage-related consumer complaints.  "That's a lot of people out of Bacon," said Brian Swette, President of Sweet Earth Natural Foods.

In response to the recall, Sweet Earth is offering free Benevolent Bacon™ for a limited time.  Consumers who email before Friday September 4th will be sent a FREE coupon in the mail.  "Labor Day is just around the corner," said Swette, "and we want that familiar sizzle to permeate every American household during the holiday – albeit with our award-winning Benevolent Bacon!"

Named Retail Product of the Year in 2014 by Refrigerated and Frozen Foods Magazine, Benevolent Bacon™ is 100% all-natural and plant-based.  This high protein meat alternative sizzles like bacon, smells like bacon, and delivers a smoky bacon experience with zero cholesterol and 75% less fat than pork bacon.

Coupons can be redeemed at select retailers nationwide, including Whole Foods, Kroger, and Target.

Swette concludes, "We are happy to learn that no one was harmed by the spoiled turkey bacon, and I see this as an opportunity to enlighten American families about the awesomeness of plant-based proteins!"

Sweet Earth creates modern food fueled by ancient grains including a wide range of hand-held burritos and a full line of Righteous Meats. For more information, visit our website and connect with us on Facebook.

Based in Monterey County, California, Sweet Earth Natural Foods is an award-winning and fast-growing health food innovator responsible for a wide-range of natural products featuring deliciously nutritious Non-GMO Project verified farm-fresh ingredients. Owned by husband and wife Brian and Kelly Swette, the company has won over health-conscious consumers with deliciously nutritious new takes on timelessly appealing convenience foods. For more information, please visit

 Media Contact:

Bob Connolly


SOURCE Sweet Earth Natural Foods