Free Shoes for Test Runners in First Crowdsourced Running Shoe Study

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ÖREBRO, Sweden, May 3, 2016 /PRNewswire/ --

Airia Running of Sweden launches a study to compare heart rates in various running shoes.

     (Photo: http://photos.prnewswire.com/prnh/20160502/362144 )

     (Photo: http://photos.prnewswire.com/prnh/20160502/362145 )

"How many heartbeats can a running shoe save?" That is the central question in a crowdsourced study, launched as of today by Swedish running shoe company Airia Running.

The company will recruit runners from all over the world to compare their usual running shoes to Airia 1.5 in a simple treadmill test. The hub of the project is the website http://www.saveheartbeats.run where test runners register and report heart rate data.  

"Engaged consumers want more than the ordinary marketing nonsense, runners not the least," says Mattias Geisler, CEO of Airia Running. "And this project can prove our own shoe tests in a conceivable and transparent manner and also pave way for new thinking in the running shoe business." 

Airia Running puts substantial effort in the project by developing the technical platform for the test and offering free Airia shoes for at least 100 interested runners not yet in possession of the shoes.

"We are curious by nature and dig down deep on every possible aspect of running shoe performance. And we will make serious efforts to produce hard facts with our products," says Mattias Geisler and continues: "Too much of the R&D in the running shoe business takes place behind locked doors and never reach public scrutiny." 

About the test:
The test is open for current Airia runners and at least 100 runners that get a free pair of Airias. The test protocol is statistically validated and need more than 50 participants to reach significance.
More info about the test: http://saveheartbeats.run/about/

About the Airia Shoes:
The Airia shoe concept was launched in 2014 and gained interest for its innovative form and function. The outsole focus on improving the running stride and the shoe has been shown to decrease ground contact time and increase power in the propulsion phase for a majority of runners. More about the shoe here: http://www.airiarunning.com/pages/the-science

About Airia Running:
Founded 2010 in Sweden, and dedicated to sports innovation. Read the "Hacking sports manifesto" - http://blog.airiarunning.com/we-hack-sports/
The company sprung out of Arbesko, Sweden's leading manufacturer of quality footwear for safety and occupational settings, by shoe entrepreneurs with more than 170 years of shoe development heritage.

Press enquiries:
Mattias Brandt, mattias.brandt@airiarunning, +46-733-33-66-65
Images free to use: https://flic.kr/s/aHskyzAeTV

SOURCE Airia