Free Tool From LeadLife® Turns Anonymous Website Visitors into Revenue

ATLANTA, May 22, 2012 /PRNewswire/ -- LeadLife Solutions (www.leadlife.com), the only provider of a premier lead management solution that combines people and technology, announced today a complimentary new website visitor tracking tool called Funnel Fixer. The free tool captures critical information about website visitors browsing your site, including detailed information on pages viewed, providing you with powerful sales and marketing insights.

"Many businesses are still struggling with lead and opportunity visibility – their websites are great marketing tools, but they're also something of a black hole that doesn't reveal who is visiting and why," said Lisa Cramer, President and Co-founder of LeadLife. "Funnel Fixer not only identifies who is coming to your site, it also tracks their digital behavior so you know what products, services and demos have their attention and for how long."

Funnel Fixer helps identify leads that convert – as well as those that don't – and provides salespeople with important intelligence to identify sales ready prospects, enabling sales to customize their strategies. Stay tuned for LeadLife's next announcement of a new tool specially designed for CEOs and sales management that will utilize Funnel Fixer's database of information to better predict and validate the accuracy of sales forecasts. (Go to  http://leadlife.com/index.php/technology/forecast-validator/ for a sneak preview of the Forecast Validator.)

Funnel Fixer's highlights include:

• Visitor Insights™ – Companies will know who's browsing their sites, even if visitors don't fill out a form. Detailed page tracking includes time spent on pages, search words used, referring URLs, company information and auto-links to Jigsaw and LinkedIn. Daily emails with visitor detail are pushed to company users' inboxes.
• Prospect Interests™ – Links all previous anonymous digital behavior to a prospect once they fill out a form on your website. This sales intelligence is sent to your company's inboxes on a daily basis. As a result, it is possible to tailor sales and marketing messages to the unique needs of each qualified prospect.
• Buying Signs™ Outlook Add-in – Improves close rates at the bottom of the sales funnel by giving sales reps real-time alerts when prospects are reviewing information sent to them. Users that send emails via Microsoft Outlook receive detailed tracking on prospects' opens, clicks, which web pages they viewed, and more.

"LeadLife's Funnel Fixer has closed the gaps on our website that allowed qualified prospects to slip through our fingers," said Ben Howerton, CEO of Point Dynamics, LLC. "We now have the ability to identify who is looking at our website, what they are interested in, and when they are reviewing sales and marketing materials. Our sales reps are now fully armed with the data needed to turn prospect digital behavior into revenue – we're improving our close rates and increasing sales efficiency by being able to focus our sales and marketing efforts on each prospect's perceived needs."

"Beyond having a marketing automation technology that yields critical information for companies to improve their sales and marketing results, a key value-add LeadLife offers is its lead management experts who work directly with clients to optimize and implement their marketing campaigns," said Rebecca Wettemann, Vice President, Nucleus Research. "Whether companies have large marketing staffs or have limited resources as a small or mid-sized business, every company can benefit from having a dedicated specialist assigned to their account who knows how to implement lead management best practices to improve marketing ROI."

Funnel Fixer is an ideal complement to LeadLife's complete solution that helps companies improve sales conversion and profit from sales successes. Funnel Fixer users can seamlessly upgrade to the full technology to take advantage of LeadLife's automated marketing and lead nurturing, sales rep alerts, the new Forecast Validator, CRM integration and much more.

It only takes a few minutes to download the no-cost Funnel Fixer tool. Go to http://leadlife.com/index.php/funnel-fixer/

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About LeadLife Solutions
LeadLife Solutions is the only provider of a premier lead management solution combining people and technology. At LeadLife, we power our first-class marketing automation technology (the "brawn") with lead management experts (the "brains") to help clients maximize sales opportunities. Our specialists augment your staff with the time and expertise to build and execute marketing campaigns. With LeadLife's flexible and intuitive software, we can help you increase the value of your lead generation dollars online/offline, qualify sales leads, shorten sales cycles and increase your marketing ROI. At LeadLife it's not only about leveraging automation, but also delivering lead management best practices to increase marketing and sales success. For more information on our marketing automation bundled services, please visit leadlife.com or call 1-800-680-6292.

SOURCE LeadLife Solutions