Freed Maxick CPAs Uses Twitter Stream to Launch Online Daily Newspaper

BUFFALO, N.Y., Nov. 22, 2010 /PRNewswire/ -- Freed Maxick & Battaglia CPAs has launched the Freed Maxick Monitor, a daily online social newspaper. The online news site is located at paper.li/FreedMaxickCPAs/monitor and is generated from articles, blog posts, videos and photos shared by select people and organizations in the Firm's @FreedMaxickCPAs Twitter network. The Freed Maxick Daily will post news and accounting-related content relevant to businesses and the community of Western New York. The Firm launched its news site using Paper.li , a service that organizes links shared on Twitter into an easy to read newspaper-style format.  Readers can subscribe for free to the daily newspaper. The Firm plans to promote the site via its website as well as traditional and social media outlets.

"I think this makes Twitter more accessible for people. Twitter is considered by many as a news site, and for us, this was the perfect way of presenting content in a manner that people are familiar with. What I like about this technology is that we can create a customized newspaper using any Twitter hash tag, Twitter list or Twitter user, said Eric Majchrzak, Marketing Director of Freed Maxick & Battaglia, CPAs. With multiple CPAs at our Firm on Twitter, the ability for them to provide relevant and timely 'social' content for their clients and prospects is endless. We think this technology has a promising future and will play a key role in providing value to our clients, " Majchrzak said.

Freed Maxick has launched its news site after having come off a successful community initiative running outdoor digital Facebook and Twitter billboards in the cities of Buffalo and Rochester New York. "Presenting content from our social media networks in unique and creative ways is key to our overall social media strategy," said Emily Burns, e-Marketing and Communications Specialist at Freed Maxick. "We believe in integrating traditional media concepts with new media technology, and the idea of presenting content from our Twitter network in a newspaper format, we think, will be appealing to our constituents."

About Freed Maxick & Battaglia, CPAs- Freed Maxick & Battaglia, CPAs is one of the largest public accounting firms in Western New York and is a Top 100 largest CPA Firm in the U.S. Freed Maxick has over 240 employees and provides assurance, accounting, tax and advisory services to private and public companies, not-for-profits and governmental entities. Freed Maxick has offices in Buffalo, Batavia and Rochester, NY. Visit www.freedmaxick.com.

SOURCE Freed Maxick & Battaglia CPAs