NEW YORK, Aug. 2, 2012 /PRNewswire/ -- Over 1 billion casual gamers can be found around the globe, a staggering number that exceeds viewership of the last World Cup final and the number of vehicles on the planet.   With free having quickly become the preferred consumption choice for gamers, Exent's free to play PC casual games site – FreeRide Games – has proven its innovative ad supported model provides significant benefits to consumers, advertisers and publishers alike.  Capitalizing on this momentum and the site's extensive growth, FreeRide Games today announced the launch of its affiliate program, FreeRide Affiliates, to prospective Affiliates worldwide. 

FreeRide Games is the only online destination offering 100% free full-version premium PC casual games.  Featuring more than 500 of the most popular casual game titles - including top brands like Diner Dash, Jewel Quest and Slingo offered with no time or feature limitation - the site is available in English as well as GEO targeted sites localized in German, French and Spanish.

With today's announcement and free game play poised to continue its steep growth curve worldwide, the FreeRide Affiliates program allows Affiliates to profit by referring users to the world's leading online destination for free premium casual games.  The program's strength and high earning potential for Affiliates is a result of FreeRide Games' premium content and lack of purchase or registration barrier, which translates into high conversion rates and in turn high payouts and ROI.  Unlike "try-buy" or other freemium game service models that typically pay when a user converts to a paying member, FreeRide Affiliates get paid immediately on any game play initiated from a new playing user.  Plus, with the TRUSTe seal present on all Free Ride Game's downloadable games, users are ensured a completely safe and secure download, further eliminating barriers to play.

"We are excited to continue to grow the FreeRide Games audience by offering Affiliates a compelling way to monetize their site traffic by promoting our free high quality games," said Kobi Edelstein, VP and General Manager, FreeRide Games.  "Our premium content and frictionless play will continue to drive consumer adoption of the service and yield excellent ROI for participating Affiliates, regardless of their size."

To ensure the success of all FreeRide Affiliates' campaigns, the program makes a comprehensive selection of rich marketing tools available, including banners, landing pages and widgets to entice users to start playing now.   In addition, FreeRide Affiliates are provided with a fully automated, self service portal to manage and optimize campaigns, track earnings and access other actionable real-time reports.  Program participation also comes with a personal account manager for strategic guidance along with campaign performance and payment inquiries.

FreeRide Games also offers larger Affiliates a suite of white label gaming solutions to enable site owners to effortlessly expand their content offering at no cost, increase dwell time and differentiate their brand from competitors.  The service can compliment or supplement existing game offerings and is delivered via XML feeds, thus eliminating the need for integration efforts.  And with no barrier to play, site owners start earning the instant a user starts playing. 

For Affiliates looking to register for the free program, FreeRide Games will be participating in the Meet Market (Table 49) exhibiting event at Affiliate Summit East held at the NY Hilton on August 12 between 12-6pm.  For more information, visit www.freerideaffiliates.com

About FreeRide Games and Exent

FreeRide Games, part of Exent's Built with GameTanium network of sites and services, is the only 100% free online destination providing more than 500 premium casual PC and online games. Exent is the world's leading Games on Demand provider, delivering thousands of premium games across mobile, tablet, PC and TV platforms through all-you-can-play subscription and free, ad supported offerings to millions of gamers monthly.  With its unrivaled monetization and programming expertise, Exent's Built with GameTanium services power the Games on Demand offerings for the world's leading broadband service providers,  mobile operators, consumer electronics manufacturers, and consumer portals.  To learn more, visit www.freeridegames.com.

Media Contact:

Lynda Curtis 

781-559-0423

Exent@rfbinder.com

SOURCE FreeRide Games