Freestyle Celebrates 45 Years of the Original Surf Watch With the Since '81 Shark Classic Anniversary Collection

Four glow-in-the-dark styles honor the legacy of the Original Surf Watch and the spirit that has inspired generations since 1981.

LEWISVILLE, Texas, Sept. 1, 2026 /PRNewswire/ -- Forty-five years ago, Freestyle set out to create a watch that looked great and could withstand the demands of life in and around the water. What started as a solution for surfers quickly became a cultural icon worn by generations of ocean lovers, athletes, adventurers, and everyday explorers.

To celebrate this milestone anniversary, Freestyle proudly introduces the Since '81 Shark Classic Anniversary Collection, a special-edition series of four glow-in-the-dark Shark Classic styles inspired by the brand's colorful heritage and enduring connection to surf culture.

Since 1981, the Shark has earned its place on wrists around the world, accompanying countless surf sessions, beach days, road trips, and everyday adventures. The Since '81 Anniversary Collection honors that journey with luminous details, vibrant colorways, and the timeless Shark Classic silhouette that has defined the brand for nearly half a century.

"Freestyle was founded on a simple idea: build a great looking watch that could also keep up with a life spent in and around the water," said Jeff Gregg, CEO. "Forty-five years later, that mission remains unchanged. The Since '81 Anniversary Collection celebrates where we've been, the community that got us here, and the adventures still ahead."

The collection draws inspiration from the bold colors and carefree energy that helped shape Freestyle's identity during the early days of surf culture. While the designs pay tribute to the past, they're built for today's adventures, combining the reliability and functionality that made the Shark a favorite among surfers with the unmistakable style that has made it a lasting icon.

The Since '81 Shark Classic Anniversary Collection features four unique glow-in-the-dark styles and will be available beginning August 2026 with an MSRP of $75.

For 45 years, Freestyle has remained committed to the same spirit that inspired its founding: creating watches that embrace freedom, adventure, and a life connected to the water. The Since '81 Shark Classic Anniversary Collection is a celebration of that legacy, and an invitation to create the next chapter.

Since 1981, Freestyle has been creating watches inspired by a life spent in and around the water. Known as the Original Surf Watch, the brand pioneered durable, functional, and stylish timepieces built for surfers, athletes, adventurers, and everyday explorers. For more than four decades, Freestyle has remained dedicated to designing products that embody the freedom, fun, and adventure of the surf lifestyle.

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SOURCE Freestyle