FREETEL Introduces REI At MWC 2016 - A Japanese Designed Smartphone With Aluminum Metal Body

The newest member to FREETEL's Samurai family, REI marries sophistication and durability with advanced imaging functionality and Android 6.0

FREETEL showcases REI as well as its full line-up at MWC 2016; continues global expansion with new products launching in U.S., South America and Europe

Feb 22, 2016, 00:01 ET from FREETEL

BARCELONA, Spain, Feb. 22, 2016 /PRNewswire/ -- FREETEL, a Japanese mobile handset manufacturer established in 2012, today announced its latest portfolio addition – REI – a metal Android 6.0 smartphone. Sporting an aluminum back cover with a diamond cut aluminum edge and packing a powerful punch with the latest mobile features including dual cameras and expandable memory, REI is the latest addition to the Samurai series, which currently consists of the Kiwami and Miyabi devices.

Translated from Japanese, the word "rei" means beautiful (麗), elegant (麗) and wise (怜) and the new REI truly brings each of these attributes to life. REI fits perfectly into FREETEL's portfolio of smartphones with high quality features at affordable price points. Like the other Android devices FREETEL offers, REI will be unlocked for use with multiple carriers.

"Consumer demand for well-designed and high-functioning smartphones that also embrace affordability and flexibility is a growing trend all over the world," said Ian Chapman-Banks, Global President for FREETEL. "With the addition of REI, we are excited to be one of the brands shaking up the mobile landscape with lower-priced products that deliver exceptional craftsmanship and features, as well as giving consumers the freedom of carrier choice with unlocked devices."


The use of metal gives REI a sleek look and feel while also offering a protective shell to the strong feature set inside. REI is designed with a unique aluminum back cover – which will be available in four color choices (colors will vary by market) – and a diamond cut aluminum edge. Additional notable features include:

  • Android 6.0 operating system
  • 5.2 inch screen with 1080 x 1920 Full HD
  • 13 megapixel PDAF rear camera / 8 megapixel front camera
  • 2GB RAM / 32 GB ROM
  • Octa core CPU
  • 2,800mAh battery

REI is expected to be available in Japan and the U.S. in Q2 of 2016. The phone will be unlocked and will work with many GSM carriers. Future distribution plans include online partners, retailers, MVNOs and carriers. 


Attendees of Mobile World Congress can find FREETEL at Hall Congress Square Stand CS150. FREETEL is showcasing 10 smartphones, including its flagship Kiwami, flip-phone Musashi and the sub-$100 Priori3. Many of the devices are currently best sellers in Japan, have already launched in Mexico and Cambodia, and will soon be available in the U.S., Canada, and other parts of the world.


Created by Japanese engineers with 40+ years of experience, FREETEL handsets are designed to give consumers world-class products at affordable price points. The brand is focused on quality, innovation, design and affordability. We ensure that the highest quality products are created by carefully managing the design, manufacturing, and even the packaging, every step of the way. This attention to detail is how we make sure that you will benefit and receive feature rich phones. Visit for more information.

All features and specifications are subject to change.

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