Frequency540 Taps Suzanne Michaels To Lead Creative Department

Chicago-based agency recruits digital veteran

Dec 07, 2015, 13:26 ET from Frequency540

CHICAGO, Dec. 7, 2015 /PRNewswire/ -- Independent digital marketing agency Frequency540 (FQ540) has hired award-winning creative talent Suzanne Michaels to oversee its creative department. Michaels will report into Andrew Swinand, CEO.

Michaels will be responsible for driving the creative vision for all of Frequency540's clients, which include U.S. Cellular, Lincoln Park Zoo and SunPower. Her focus: building personalized content, services, and experiences that help brands matter more.

For the past two decades, Michaels has led integrated campaign development for PepsiCo, Procter & Gamble, eBay, McDonald's and other leading brands.

"Suzanne is well known throughout our industry as a true creative visionary. She has a proven track record of combining creativity with innovation to solve tough business problems. Her skills—combined with her passion—make her the best person to lead our creative team, " said FQ540 CEO Andrew Swinand.

Michaels sees the opportunity as a chance to be on the forefront of a marketing evolution. "People now expect more from brands in exchange for their attention. The future of marketing is about personalization and service, and Frequency540 gets this."

Before joining FQ540, Michaels was SVP Executive Creative Director for Energy BBDO. Her career includes creative leadership roles at well-known digital and traditional agencies, including Digitas, Tribal DDB, Critical Mass and J. Walter Thompson. Michaels graduated from the University of Michigan, where she studied English Language and Literature.

Frequency540 (FQ540) is a digital marketing agency dedicated to helping brands matter more. FQ540 uses behavioral analytics to pinpoint what really matters to people, and then creates personalized experiences that give them a reason to care. FQ540 is part of the Abundant Venture Partners portfolio—an organization that believes doing well and doing good in business are not mutually exclusive. For more information, visit

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