Frequent Travelers Connect With Courtyard by Marriott's New "Choose This" Campaign

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Apr 04, 2012, 01:34 ET

BETHESDA, Md., April 4, 2012 /PRNewswire/ -- Cramped airline seats, overflowing luggage compartments, crying babies, and the awkward security pat downs -- these are all ubiquitous elements of today's travel experience that frequent fliers know all too well. In a new ad campaign, Courtyard depicts this lack of control travelers have today on the road, that is sure to resonate with their guests and generate a few chuckles along the way. The "Choose This" ad series launches nationwide today and can also be seen at http://www.youtube.com/playlist?list=PLAABAF5E1CA1162FE&feature=view_all.

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"We know that travel today is not always easy," says Gini Gladstone, vice president of global brand marketing for Courtyard. "Our campaign is designed to contrast the lack of control we all have in our travel experiences, with the many choices Courtyard offers you when you arrive, to help you make the most of your stay with us."

From the minute guests walk into Courtyard's new lobbies, they are offered options to tailor their stay, whether it is for business or leisure. The new Bistro offers a variety of food and beverage options for breakfast and dinner, including Starbucks coffee. Information is at guests' fingertips with an award winning virtual concierge, Courtyard's GoBoard™, that features QR code mobile download capability for everything from the weather to local restaurants. And wi-fi is available throughout the public space, so you can connect wherever you like. Unlike the journey, Courtyard gives travelers control and choices - to work, relax and socialize, when they want and how they want.

Courtyard by Marriott offers a refreshing environment that helps guests stay connected, productive and balanced. Intuitive services and design accommodate guests' needs for choice and control. With more than 900 locations in 37 countries, Courtyard by Marriott hotels participate in the award winning Marriott Rewards frequent travel program that allows members to earn hotel points or airline miles for every dollar spent during each stay. For more information go to www.courtyard.com or visit us at www.facebook.com/courtyard.

Visit Marriott International, Inc. (NYSE: MAR) for company information. For more information or reservations, please visit our website at www.marriott.com, and for the latest company news, visit www.marriottnewscenter.com.

SOURCE Marriott International, Inc.