Fresh Cravings® Giveback Campaign Salsabrate™ The Good Hits $100,000 Donation Milestone for Local Nonprofits
In an ongoing effort to spotlight unsung heroes, popular salsa brand Fresh Cravings® has hit a major milestone in its giveback campaign, Salsabrate™ The Good.
PHOENIX, July 21, 2021 /PRNewswire/ -- Fresh Cravings, a family-owned brand known for produce-aisle chilled salsas and hummus dips, today announced it has donated $100,000 to grassroots nonprofits throughout the country. This marks a major milestone in the brand's Salsabrate™ The Good giveback campaign, which will ultimately donate $250,000 to 50 nonprofits serving different communities across America. Weekly, the brand highlights each selected nonprofit with original video content, honoring their heroic contributions and introducing them to Fresh Cravings' national audience.
Fresh Cravings Salsabrate™ The Good giveback campaign has donated $100,000 to community-based organizations and will ultimately donate $250,000 to 50 nonprofits serving different communities across America.
Team TruBlue’s Salsabrate The Good funds enabled the organization to buy a new van for its youth mentorship programs in Charlotte, N.C.
Executives from Ralphs, Empire Brokerage, and FoodStory Brands presented 14-year-old Khloe Thompson with $9,000, which she used to compile more than 300 “Kare Bags” for the homeless in Los Angeles via her nonprofit Khloe Kares.
Salsabrate The Good Logo
This campaign further solidifies the company's dedication to spreading kindness and uplifting others, whether it be over a healthy snack with loved ones, or in local communities in need. To further amplify positivity and inspire nominations, Fresh Cravings partnered with Upworthy—a platform dedicated to sharing the best of humanity.
The selected nonprofits support an array of causes, including:
The Brave House – Brave house is a New York City based nonprofit that provides legal support, holistic services, community, and mentorships to young immigrant women and gender-expansive youth.
First Tech Fund– First Tech Fund works to bridge the digital divide by providing support for students without access to technology to prevent them from falling further behind, as schools moved towards online learning.
The HAPPY Organization– The HAPPY organization provides a unique interactive peer learning experience for 2nd to 5th graders with a focus on nurturing physical health, mental health, and soul development.
Helping Hands for the Navajo Nation– Arizona-based Helping Hands for the Navajo Nation provides supplies and support to the remote communities of the Navajo Nation through the COVID-19 pandemic.
Khloe Kares – In partnership with Ralphs supermarkets and Empire brokerage, Fresh Cravings presented Khloe Thompson, 14, with $9,000 to help support her organization's mission in serving those experiencing homelessness in the Los Angeles area.
Lucille's 1913– Lucille's 1913 is a conscious community collective that gives back to Houston's vulnerable communities by delivering fresh, dignified meals to those in need, daily.
My Ascension – My Ascension is a documentary working to spread awareness about teen suicide and provide hope and strength to those struggling with depression.
Project I AM– Project I AM unites volunteers nationwide to build and distribute Blessing Bags filled with basic supplies like toothbrushes, hand sanitizer, socks, and more.
"It's been an honor to put a spotlight on the incredible causes in the communities we serve," said Jay Whitney, FoodStory Brands chief marketing officer. "There is such a need for support and positivity, and there are so many grassroots efforts making a positive impact every day. We are so inspired by what's already been accomplished with this $100,000 milestone and look forward to seeing what more we can enable these community heroes to do."
"We at GOOD & Upworthy spend every day working with brands elevating purpose as a NorthStar for business strategy and authentic marketing campaigns," said Kevin Thompson, General Manager at GOOD & Upworthy. "Fresh Cravings is doing amazing work, contributing not just significant funding, but a week-in week-out commitment to celebrating inspiring work that makes the world a better place. Fresh Cravings isn't just doing a single moment, single commitment. This is sustained, impactful work that really makes a difference."
Through the end of the year, the program plans to honor dozens more nonprofits. To learn about the Salsabrate™ The Good campaign, honored organizations, and how to nominate, visit https://www.freshcravings.com/salsabrate/
About Fresh Cravings® At Fresh Cravings, we believe our plant-based foods should contain high-quality ingredients with bold flavors worth celebrating. That's why we created an authentic, vibrant refrigerated salsa as an alternative to the soft, dull blends of jarred salsa. And, why we developed a line of hummus dips packed with high-quality ingredients like Chilean extra virgin olive oil, tahini, and chickpeas. Our refrigerated salsa is made with vine-ripened tomatoes, crisp vegetables, zesty peppers, and spices. Available in conventional and organic, Fresh Cravings Restaurant Style, Chunky, and Pico de Gallo salsas pack incredible flavor and are sold at a price competitive with, or lower than other national brands. Fresh Cravings is part of FoodStory Brands, a family-owned Arizona-based company, which searches the world to bring thoughtfully curated and affordably priced food and beverage products to American tables. For more information on Fresh Cravings visit: www.freshcravings.comor @FreshCravingsSalsa.
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