PHOENIX, May 11, 2021 /PRNewswire/ -- Fresh Cravings, a family-owned brand known for produce-aisle chilled salsas and dips, has launched its Salsabrate™ The Good giveback campaign to spotlight unsung heroes in communities across the country. Over the course of a year, the Phoenix-based brand will donate a total of $250,000 among 50 nonprofit organizations, supporting an array of causes. Beyond giving back to these grassroots organizations, the goal is to spread kindness and uplift others. In an effort to amplify the good work these nonprofits are carrying out, Fresh Cravings has partnered with Upworthy—a platform dedicated to sharing the best of humanity.
Fresh Cravings has already granted $50,000 to the first ten organizations with wide-ranging philanthropic missions, from food insecurity to literacy, suicide prevention to environmentalism, and more. So far, the brand has highlighted ten nonprofits nationwide, spanning from California to New York. For a nonprofit to be considered, nominations are accepted via the Fresh Cravings website at Fresh Cravings.com/Salsabrate. The submission process is open to all, and nonprofits that fit the criteria will be officially notified via email or call.
"As a small family-owned business, kindness and community are at our core. This is why we reallocated a large portion of our marketing budget, $250,000, and put it toward a more meaningful platform. Ultimately, we want to celebrate the best of who we are as humans," said Jay Whitney, FoodStory Brands chief marketing officer. "Throughout this difficult pandemic, these nonprofits' visionaries—many of them under 25 years old—didn't skip a beat with supporting their communities. Salsabrate The Good is about sharing meaningful stories to spread positivity and give back to those who do so much for others. We are blown away by the incredibly innovative and selfless thinking these leaders perform, daily, in their quest to perpetuate GOOD. Partnering with a well-respected platform like Upworthy, which has established itself as a central location for feel-good and meaningful content, will only help to amplify the important work these organizations are accomplishing."
"The nonprofits highlighted in the Salsabrate The Good campaign are perfect examples of what 'the best of humanity' looks like in action. We're honored to use our platform to showcase amazing people on the ground actively making our world better," said Upworthy Vice President Lucia Knell.
In addition to donating $5,000 to each organization, Fresh Cravings will highlight each organization's cause and their leaders across its national social media channels for 50 straight weeks. The brand plans to spread these positive messages through thoughtful videos that capture each nonprofit's unique mission. Upworthy will parallel the campaign by promoting a selection of participating nonprofits on its robust social media platforms.
Examples of 'Salsabrated' nonprofits already part of the campaign include:
Chicago-based teen Jahkil Jackson who received one of the first $5,000 donations for his efforts in distributing "blessing bags" to the homeless through his nonprofit Project I AM
Helping Hands for the Navajo Nation, located in Greater-Phoenix, delivers food and other much needed essential items to approximately 75,000 Navajos—a community hit particularly hard by the pandemic
About Fresh Cravings® At Fresh Cravings, we believe our plant-based foods should contain high-quality ingredients with bold flavors worth celebrating. That's why we created an authentic, vibrant refrigerated salsa as an alternative to the soft, dull blends of jarred salsa. And, why we developed a line of hummus dips packed with high-quality ingredients like Chilean extra virgin olive oil, tahini, and NON-GMO chickpeas. Our refrigerated salsa is made with vine-ripened tomatoes, crisp vegetables, zesty peppers, and spices. Available in conventional and organic, Fresh Cravings Restaurant Style, Chunky, Pico de Gallo salsas pack incredible flavor and are sold at a price competitive with, or lower than other national brands. Fresh Cravings is part of FoodStory Brands, a family-owned Arizona-based company, which searches the world to bring thoughtfully curated and affordably priced food and beverage products to American tables. For more information on Fresh Cravings visit: www.freshcravings.com or @FreshCravingsSalsa.