Fresh Harvest Expands AC LaRocco's Product Placement in Northern California Retail Chain
NEW YORK, Dec. 8, 2011 /PRNewswire/ -- Fresh Harvest Products, Inc. (OTC QB: FRHV) announced today that a Northern California retail chain is increasing its current selection of AC LaRocco frozen pizzas. The retail chain is adding the AC LaRocco Bruschetta style pizza, which is made with our unique sprouted grain crust, for a total of three AC LaRocco pizzas available to customers in the natural freezer section of their stores.
AC LaRocco's pizzas are currently available in approximately 105 of the 132 stores in the chain. However, this is the first AC LaRocco frozen pizza in the chain that has our unique sprouted grain crust, as the current products in the stores are made with our whole grain, high fiber thin-crust.
We currently support the pizzas in the retail chain with promotional programs. However, we will also be using a digital marketing campaign to health conscious groups in the surrounding areas to increase awareness of the new product placement in the stores.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature(TM), AC LaRocco(TM) and TeAloe(TM). We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.wings-of-nature.com and www.aclarocco.com.
Safe Harbor Statement
Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2010 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.
Contact:
Michael J. Friedman
President & Chief Executive Officer
Fresh Harvest Products, Inc.
[email protected]
SOURCE Fresh Harvest Products, Inc.
Share this article