NEW YORK, Oct. 26, 2011 /PRNewswire/ -- Fresh Harvest Products, Inc. (OTC QB: FRHV) announced today a corporate update on recent developments and progress in several key areas, including focused efforts on our AC LaRocco brand.
During the second half of fiscal 2011, we concentrated our efforts primarily on maintaining our current retail accounts and working to grow our AC LaRocco brand. The focus on AC LaRocco enabled us to be approved and, during the current fourth quarter, be placed in distribution with several new retail accounts on the West Coast, to develop a private label healthy pizza program for a potential customer, to make presentations and sales calls to new retailers and distributors as well as to develop new products.
As we approach the closing of our fiscal 2011-year, we will remember a year of many trials and tribulations, which we believe strengthened our core foundation and helped us prepare for what we believe will be an exciting and challenging fiscal 2012.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe™. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.wings-of-nature.com and www.aclarocco.com.
Safe Harbor Statement
Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2010 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.
Michael J. Friedman
President & Chief Executive Officer
Fresh Harvest Products, Inc.
SOURCE Fresh Harvest Products, Inc.