NEW YORK, Nov. 14, 2011 /PRNewswire/ -- Fresh Harvest Products, Inc. (OTC QB: FRHV) announced today it has recently placed its AC LaRocco frozen pizzas in a Southern California regional retail supermarket chain. The pizzas are currently available in approximately 80 of the 250 stores in the chain and placement of the products are in the freezer sections. We are supporting the products with in-store demonstrations and promotions, along with digital marketing efforts, in order to increase brand awareness for AC LaRocco.
About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature(TM), AC LaRocco(TM) and TeAloe(TM). We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at www.wings-of-nature.com and www.aclarocco.com.
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Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2010 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.
Michael J. Friedman
President & Chief Executive Officer
Fresh Harvest Products, Inc.
SOURCE Fresh Harvest Products, Inc.