Fresh Herbs Market size is set to grow by USD 1,794.28 million from 2022 to 2027, the growing popularity of fresh herbs boosts the market growth - Technavio

NEW YORK, June 1, 2023 /PRNewswire/ -- The global fresh herbs market size is estimated to grow by USD 1,794.28 million from 2022 to 2027, according to Technavio. The market is estimated to grow at a CAGR of 4.32%. The growth momentum will progress during the forecast period. APAC is estimated to account for 42% of the global market during the forecast period. The regional growth can be attributed partly to a growing interest in natural and traditional remedies and a growing awareness of the health benefits of herbs. Furthermore, countries such as China, India, and Japan have established systems of traditional medicine that rely heavily on the use of herbs. Additionally, the demand for herbs is driven by the growing popularity of natural and organic products along with traditional medicines. Hence, such factors drive regional growth in APAC for fresh herbs during the forecast period.

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Fresh Herbs Market - Segmentation Assessment
Segment Overview
Technavio has segmented the market based on type (basil, chives, parsley and oregano, and others), product type (conventional and organic), and geography (APAC, Europe, North America, Middle East and Africa, and South America). 

• The market share growth by the basil segment will be significant for overall market growth during the forecast period. The rising consumer preference for medicinal herbs has increased the demand for basil because it helps lower cholesterol and triglycerides as well as it contains magnesium, which helps relax muscles and blood vessels to improve circulation. In general, the demand for herbs from the food and beverage industry is also increasing due to increased consumer demand for natural, clean-labeled products. Hence, factors such as the growing popularity of cross-cultural cuisine are expected to boost market growth during the forecast period.

Insights on the market contribution of various segments, including country and region wise historic data (2017 to 2021), and forecast market size (2023 to 2027) - Download a Sample Report

Fresh Herbs Market – Market Dynamics
Key factor driving market growth

• The growing popularity of fresh herbs notably drives the fresh herbs market growth. The growth of packaged meal delivery services also increases the demand for fresh herbs, which contributes to the increase in interest in sustainable agriculture. This is on the rise as awareness of environmental impact increases.
• Furthermore, fresh herbs can be grown locally and sustainably, reducing carbon footprint and supporting local farmers. Thus, demand for fresh herbs will grow as consumers become more health-conscious, more adventurous in the kitchen, and more concerned about sustainability in their food choices. Hence, such factors drive market growth for fresh herbs during the forecast period.

Leading trends influencing the market 

• The high demand from the foods and beverages industry is an emerging trend in the fresh herbs market growth. The use of herbs in the food and beverage industry has expanded beyond their traditional use in cooking, where herbs are now used in a variety of products such as teas, energy drinks, and functional beverages to provide consumers with additional health benefits.
• The growing consumer interest in natural and healthy ingredients, the growing popularity of ethnic and global cuisines, and the desire for unique and flavorful products all contribute to the growth of the market during the forecast period.

Major challenges hindering the market growth

• The short shelf life of fresh herbs is a major challenge hindering the fresh herbs market growth. Fresh herbs are delicate and perishable, and so they require careful handling and transportation to maintain quality and freshness, which can be a challenge for producers and traders, especially if they are located far from the market.
• Furthermore, fresh herbs are highly seasonal products, and their availability may be limited to certain times of the year. All such factors can lead to shortages and price volatility. Additionally, owing to the relatively small scale of production and the more concentrated market, the prevalence of fresh herbs is low. Hence, such challenges impede the market growth of fresh herbs during the forecast period.

Insights on Market Drivers, trends, & Challenges, historical period(2017 to 2021), and forecast period(2023 to 2027)- Request a sample report!

What are the key data covered in this Fresh Herbs Market report?

• CAGR of the market during the forecast period
• Detailed information on factors that will drive the growth of the fresh herbs market between 2023 and 2027
• Precise estimation of the size of the fresh herbs market and its contribution to the market with a focus on the parent market
• Accurate predictions about upcoming trends and changes in consumer behavior
• Growth of the fresh herbs market across APAC, Europe, North America, Middle East and Africa, and South America
• A thorough analysis of the market's competitive landscape and detailed information about vendors
• Comprehensive analysis of factors that will challenge the growth of fresh herbs market vendors

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Table of Contents

1 Executive Summary

• 1.1 Market overview 
• Exhibit 01: Executive Summary – Chart on Market Overview
• Exhibit 02: Executive Summary – Data Table on Market Overview
• Exhibit 03: Executive Summary – Chart on Global Market Characteristics
• Exhibit 04: Executive Summary – Chart on Market by Geography
• Exhibit 05: Executive Summary – Chart on Market Segmentation by Type
• Exhibit 06: Executive Summary – Chart on Market Segmentation by Product Type
• Exhibit 07: Executive Summary – Chart on Incremental Growth
• Exhibit 08: Executive Summary – Data Table on Incremental Growth
• Exhibit 09: Executive Summary – Chart on Vendor Market Positioning

2 Market Landscape

• 2.1 Market ecosystem 
• Exhibit 10: Parent market
• Exhibit 11: Market Characteristics

3 Market Sizing

• 3.1 Market definition 
• Exhibit 12: Offerings of vendors included in the market definition

• 3.2 Market segment analysis 
• Exhibit 13: Market segments

• 3.3 Market size 2022 

• 3.4 Market outlook: Forecast for 2022-2027
• Exhibit 14: Chart on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 15: Data Table on Global - Market size and forecast 2022-2027 ($ million)
• Exhibit 16: Chart on Global Market: Year-over-year growth 2022-2027 (%)
• Exhibit 17: Data Table on Global Market: Year-over-year growth 2022-2027 (%)

4 Historic Market Size

• 4.1 Global fresh herbs market 2017 - 2021
• Exhibit 18: Historic Market Size – Data Table on global fresh herbs market 2017 - 2021 ($ million)

• 4.2 Type Segment Analysis 2017 - 2021 
• Exhibit 19: Historic Market Size – Type Segment 2017 - 2021 ($ million)

• 4.3 Product type Segment Analysis 2017 - 2021
• Exhibit 20: Historic Market Size – Product type Segment 2017 - 2021 ($ million)

• 4.4 Geography Segment Analysis 2017 - 2021
• Exhibit 21: Historic Market Size – Geography Segment 2017 - 2021 ($ million)

• 4.5 Country Segment Analysis 2017 - 2021
• Exhibit 22: Historic Market Size – Country Segment 2017 - 2021 ($ million)

5 Five Forces Analysis

• 5.1 Five forces summary 
• Exhibit 23: Five forces analysis - Comparison between 2022 and 2027

• 5.2 Bargaining power of buyers 
• Exhibit 24: Chart on Bargaining power of buyers – Impact of key factors 2022 and 2027

• 5.3 Bargaining power of suppliers 
• Exhibit 25: Bargaining power of suppliers – Impact of key factors in 2022 and 2027

• 5.4 Threat of new entrants 
• Exhibit 26: Threat of new entrants – Impact of key factors in 2022 and 2027

• 5.5 Threat of substitutes 
• Exhibit 27: Threat of substitutes – Impact of key factors in 2022 and 2027

• 5.6 Threat of rivalry 
• Exhibit 28: Threat of rivalry – Impact of key factors in 2022 and 2027

• 5.7 Market condition 
• Exhibit 29: Chart on Market condition - Five forces 2022 and 2027

6 Market Segmentation by Type

• 6.1 Market segments 
• Exhibit 30: Chart on Type - Market share 2022-2027 (%)
• Exhibit 31: Data Table on Type - Market share 2022-2027 (%)

• 6.2 Comparison by Type 
• Exhibit 32: Chart on Comparison by Type
• Exhibit 33: Data Table on Comparison by Type

• 6.3 Basil - Market size and forecast 2022-2027
• Exhibit 34: Chart on Basil - Market size and forecast 2022-2027 ($ million)
• Exhibit 35: Data Table on Basil - Market size and forecast 2022-2027 ($ million)
• Exhibit 36: Chart on Basil - Year-over-year growth 2022-2027 (%)
• Exhibit 37: Data Table on Basil - Year-over-year growth 2022-2027 (%)

• 6.4 Chives - Market size and forecast 2022-2027
• Exhibit 38: Chart on Chives - Market size and forecast 2022-2027 ($ million)
• Exhibit 39: Data Table on Chives - Market size and forecast 2022-2027 ($ million)
• Exhibit 40: Chart on Chives - Year-over-year growth 2022-2027 (%)
• Exhibit 41: Data Table on Chives - Year-over-year growth 2022-2027 (%)

• 6.5 Parsley - Market size and forecast 2022-2027
• Exhibit 42: Chart on Parsley - Market size and forecast 2022-2027 ($ million)
• Exhibit 43: Data Table on Parsley - Market size and forecast 2022-2027 ($ million)
• Exhibit 44: Chart on Parsley - Year-over-year growth 2022-2027 (%)
• Exhibit 45: Data Table on Parsley - Year-over-year growth 2022-2027 (%)

• 6.6 Oregano and others - Market size and forecast 2022-2027 
• Exhibit 46: Chart on Oregano and others - Market size and forecast 2022-2027 ($ million)
• Exhibit 47: Data Table on Oregano and others - Market size and forecast 2022-2027 ($ million)
• Exhibit 48: Chart on Oregano and others - Year-over-year growth 2022-2027 (%)
• Exhibit 49: Data Table on Oregano and others - Year-over-year growth 2022-2027 (%)

• 6.7 Market opportunity by Type 
• Exhibit 50: Market opportunity by Type ($ million)
• Exhibit 51: Data Table on Market opportunity by Type ($ million)

7 Market Segmentation by Product Type

• 7.1 Market segments 
• Exhibit 52: Chart on Product Type - Market share 2022-2027 (%)
• Exhibit 53: Data Table on Product Type - Market share 2022-2027 (%)

• 7.2 Comparison by Product Type 
• Exhibit 54: Chart on Comparison by Product Type
• Exhibit 55: Data Table on Comparison by Product Type

• 7.3 Conventional - Market size and forecast 2022-2027
• Exhibit 56: Chart on Conventional - Market size and forecast 2022-2027 ($ million)
• Exhibit 57: Data Table on Conventional - Market size and forecast 2022-2027 ($ million)
• Exhibit 58: Chart on Conventional - Year-over-year growth 2022-2027 (%)
• Exhibit 59: Data Table on Conventional - Year-over-year growth 2022-2027 (%)

• 7.4 Organic - Market size and forecast 2022-2027
• Exhibit 60: Chart on Organic - Market size and forecast 2022-2027 ($ million)
• Exhibit 61: Data Table on Organic - Market size and forecast 2022-2027 ($ million)
• Exhibit 62: Chart on Organic - Year-over-year growth 2022-2027 (%)
• Exhibit 63: Data Table on Organic - Year-over-year growth 2022-2027 (%)

• 7.5 Market opportunity by Product Type 
• Exhibit 64: Market opportunity by Product Type ($ million)
• Exhibit 65: Data Table on Market opportunity by Product Type ($ million)

8 Customer Landscape

• 8.1 Customer landscape overview 
• Exhibit 66: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

9 Geographic Landscape

• 9.1 Geographic segmentation 
• Exhibit 67: Chart on Market share by geography 2022-2027 (%)
• Exhibit 68: Data Table on Market share by geography 2022-2027 (%)

• 9.2 Geographic comparison 
• Exhibit 69: Chart on Geographic comparison
• Exhibit 70: Data Table on Geographic comparison

• 9.3 APAC - Market size and forecast 2022-2027
• Exhibit 71: Chart on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 72: Data Table on APAC - Market size and forecast 2022-2027 ($ million)
• Exhibit 73: Chart on APAC - Year-over-year growth 2022-2027 (%)
• Exhibit 74: Data Table on APAC - Year-over-year growth 2022-2027 (%)

• 9.4 Europe - Market size and forecast 2022-2027
• Exhibit 75: Chart on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 76: Data Table on Europe - Market size and forecast 2022-2027 ($ million)
• Exhibit 77: Chart on Europe - Year-over-year growth 2022-2027 (%)
• Exhibit 78: Data Table on Europe - Year-over-year growth 2022-2027 (%)

• 9.5 North America - Market size and forecast 2022-2027
• Exhibit 79: Chart on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 80: Data Table on North America - Market size and forecast 2022-2027 ($ million)
• Exhibit 81: Chart on North America - Year-over-year growth 2022-2027 (%)
• Exhibit 82: Data Table on North America - Year-over-year growth 2022-2027 (%)

• 9.6 Middle East and Africa - Market size and forecast 2022-2027 
• Exhibit 83: Chart on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 84: Data Table on Middle East and Africa - Market size and forecast 2022-2027 ($ million)
• Exhibit 85: Chart on Middle East and Africa - Year-over-year growth 2022-2027 (%)
• Exhibit 86: Data Table on Middle East and Africa - Year-over-year growth 2022-2027 (%)

• 9.7 South America - Market size and forecast 2022-2027
• Exhibit 87: Chart on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 88: Data Table on South America - Market size and forecast 2022-2027 ($ million)
• Exhibit 89: Chart on South America - Year-over-year growth 2022-2027 (%)
• Exhibit 90: Data Table on South America - Year-over-year growth 2022-2027 (%)

• 9.8 China - Market size and forecast 2022-2027
• Exhibit 91: Chart on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 92: Data Table on China - Market size and forecast 2022-2027 ($ million)
• Exhibit 93: Chart on China - Year-over-year growth 2022-2027 (%)
• Exhibit 94: Data Table on China - Year-over-year growth 2022-2027 (%)

• 9.9 US - Market size and forecast 2022-2027
• Exhibit 95: Chart on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 96: Data Table on US - Market size and forecast 2022-2027 ($ million)
• Exhibit 97: Chart on US - Year-over-year growth 2022-2027 (%)
• Exhibit 98: Data Table on US - Year-over-year growth 2022-2027 (%)

• 9.10 Germany - Market size and forecast 2022-2027
• Exhibit 99: Chart on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 100: Data Table on Germany - Market size and forecast 2022-2027 ($ million)
• Exhibit 101: Chart on Germany - Year-over-year growth 2022-2027 (%)
• Exhibit 102: Data Table on Germany - Year-over-year growth 2022-2027 (%)

• 9.11 UK - Market size and forecast 2022-2027
• Exhibit 103: Chart on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 104: Data Table on UK - Market size and forecast 2022-2027 ($ million)
• Exhibit 105: Chart on UK - Year-over-year growth 2022-2027 (%)
• Exhibit 106: Data Table on UK - Year-over-year growth 2022-2027 (%)

• 9.12 India - Market size and forecast 2022-2027
• Exhibit 107: Chart on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 108: Data Table on India - Market size and forecast 2022-2027 ($ million)
• Exhibit 109: Chart on India - Year-over-year growth 2022-2027 (%)
• Exhibit 110: Data Table on India - Year-over-year growth 2022-2027 (%)

• 9.13 Market opportunity by geography 
• Exhibit 111: Market opportunity by geography ($ million)
• Exhibit 112: Data Tables on Market opportunity by geography ($ million)

10 Drivers, Challenges, and Trends

• 10.1 Market drivers 

• 10.2 Market challenges 

• 10.3 Impact of drivers and challenges 
• Exhibit 113: Impact of drivers and challenges in 2022 and 2027

• 10.4 Market trends 

11 Vendor Landscape

• 11.1 Overview 

• 11.2 Vendor landscape 
• Exhibit 114: Overview on Criticality of inputs and Factors of differentiation

• 11.3 Landscape disruption 
• Exhibit 115: Overview on factors of disruption

• 11.4 Industry risks 
• Exhibit 116: Impact of key risks on business

12 Vendor Analysis

• 12.1 Vendors covered 
• Exhibit 117: Vendors covered

• 12.2 Market positioning of vendors 
• Exhibit 118: Matrix on vendor position and classification

• 12.3 AGROMEDITERRANEA HORTOFRUTICOLA SLU
• Exhibit 119: AGROMEDITERRANEA HORTOFRUTICOLA SLU - Overview
• Exhibit 120: AGROMEDITERRANEA HORTOFRUTICOLA SLU - Product / Service
• Exhibit 121: AGROMEDITERRANEA HORTOFRUTICOLA SLU - Key offerings

• 12.4 Coolibah Herbs 
• Exhibit 122: Coolibah Herbs - Overview
• Exhibit 123: Coolibah Herbs - Product / Service
• Exhibit 124: Coolibah Herbs - Key offerings

• 12.5 Fresh Leaf Ltd. 
• Exhibit 125: Fresh Leaf Ltd. - Overview
• Exhibit 126: Fresh Leaf Ltd. - Product / Service
• Exhibit 127: Fresh Leaf Ltd. - Key offerings

• 12.6 Hermitage Produce 
• Exhibit 128: Hermitage Produce - Overview
• Exhibit 129: Hermitage Produce - Product / Service
• Exhibit 130: Hermitage Produce - Key offerings

• 12.7 Herrmann herbs 
• Exhibit 131: Herrmann herbs - Overview
• Exhibit 132: Herrmann herbs - Product / Service
• Exhibit 133: Herrmann herbs - Key offerings

• 12.8 Holla-Fresh Pty Ltd. 
• Exhibit 134: Holla-Fresh Pty Ltd. - Overview
• Exhibit 135: Holla-Fresh Pty Ltd. - Product / Service
• Exhibit 136: Holla-Fresh Pty Ltd. - Key offerings

• 12.9 Langmead Group 
• Exhibit 137: Langmead Group - Overview
• Exhibit 138: Langmead Group - Product / Service
• Exhibit 139: Langmead Group - Key offerings

• 12.10 Living Herbs LLC 
• Exhibit 140: Living Herbs LLC - Overview
• Exhibit 141: Living Herbs LLC - Product / Service
• Exhibit 142: Living Herbs LLC - Key offerings

• 12.11 Organic Herb Trading Ltd. 
• Exhibit 143: Organic Herb Trading Ltd. - Overview
• Exhibit 144: Organic Herb Trading Ltd. - Product / Service
• Exhibit 145: Organic Herb Trading Ltd. - Key offerings

• 12.12 Pacific Botanicals 
• Exhibit 146: Pacific Botanicals - Overview
• Exhibit 147: Pacific Botanicals - Product / Service
• Exhibit 148: Pacific Botanicals - Key offerings

• 12.13 RAR Sociedade de Controle Holding SA
• Exhibit 149: RAR Sociedade de Controle Holding SA - Overview
• Exhibit 150: RAR Sociedade de Controle Holding SA - Product / Service
• Exhibit 151: RAR Sociedade de Controle Holding SA - Key offerings

• 12.14 Rocket Farms Inc. 
• Exhibit 152: Rocket Farms Inc. - Overview
• Exhibit 153: Rocket Farms Inc. - Product / Service
• Exhibit 154: Rocket Farms Inc. - Key offerings

• 12.15 Soli Organic Inc. 
• Exhibit 155: Soli Organic Inc. - Overview
• Exhibit 156: Soli Organic Inc. - Product / Service
• Exhibit 157: Soli Organic Inc. - Key offerings

• 12.16 Spisa Holding AB 
• Exhibit 158: Spisa Holding AB - Overview
• Exhibit 159: Spisa Holding AB - Product / Service
• Exhibit 160: Spisa Holding AB - Key offerings

• 12.17 Van Vugt Herbs BV 
• Exhibit 161: Van Vugt Herbs BV - Overview
• Exhibit 162: Van Vugt Herbs BV - Product / Service
• Exhibit 163: Van Vugt Herbs BV - Key offerings

13 Appendix

• 13.1 Scope of the report 

• 13.2 Inclusions and exclusions checklist
• Exhibit 164: Inclusions checklist
• Exhibit 165: Exclusions checklist

• 13.3 Currency conversion rates for US$ 
• Exhibit 166: Currency conversion rates for US$

• 13.4 Research methodology 
• Exhibit 167: Research methodology
• Exhibit 168: Validation techniques employed for market sizing
• Exhibit 169: Information sources

• 13.5 List of abbreviations 
• Exhibit 170: List of abbreviations

About Us
Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions. With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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