Fresh Introduces Creme Ancienne Eye Cream

A Precious Age-Delay Formula Handmade in a Monastery

Jan 27, 2010, 09:00 ET from Fresh

NEW YORK, Jan. 27 /PRNewswire/ -- Downloadable video, stills and press material available at www.stellarhead.com/MNR/fresh/ -- Fresh® is thrilled to introduce the highly anticipated addition to the Ancienne Collection: Creme Ancienne Eye Cream, prepared entirely by hand in a monastery located in the Czech Republic. Inspired by the world's first cream, this hand-blended, all-natural age-delay eye treatment visibly reduces the signs of aging, offers supreme nourishment, and is proven to deliver significant, long-lasting moisture for up to 24 hours.

Years ago, devotees of the original Creme Ancienne began asking for an eye cream. Lev Glazman, Fresh® Co-founder and Director of Research and Development started researching ways to preserve the richness of the original 2nd century blend of oils and waxes while offering a formula lightweight enough for the delicate eye area. The solution? Creme Ancienne Eye Cream is still hand-blended, but the monks who do so use a completely different method, resulting in a lightweight, whipped texture as rich as the original Creme Ancienne that glides on easily and absorbs quickly.

In addition to the same oils and waxes found in Creme Ancienne, Creme Ancienne Eye Cream also includes ingredients that specifically address the aging concerns of the eye area. Sugar apple seed extract, which is making its debut in Fresh® skincare here, is derived from the annona squamosa fruit, indigenous to the tropical Americas. Similar in shape to an artichoke, this fruit is not actually an apple but just affectionately referred to as such by the natives. The extract, packed with peptides, stimulates the synthesis of collagen fibers to visibly reduce the appearance of wrinkles while firming and toning the skin. This extract stimulates the synthesis of collagen fibers to visibly combat the signs of aging. Jojoba oil, an extremely nourishing oil, also helps prevent water loss, while seabuckthorn berry oil, rich in omega 7 fatty acids and antioxidants, fights wrinkle-causing free radicals. It is further enriched with rosemary leaf extract to improve circulation and reduce puffiness.

Creme Ancienne Eye Cream joins Creme Ancienne and Elixir Ancien in the Ancienne Collection and is available at Fresh® stores, www.fresh.com, Neiman Marcus, and www.neimanmarcus.com.

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