Fresh Look, Same Quality Coffee: Bizzy Cold Brew Unveils New Craft-Inspired Branding and Packaging

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Jun 21, 2023, 10:03 ET

The Rebrand Showcases Bizzy Cold Brew's Commitment to Quality, Transparency and Caffeine Affordability

MINNEAPOLIS, June 21, 2023 /PRNewswire/ -- Bizzy Cold Brew, maker of the only 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags, today unveils new branding. The refreshed look comes with a new logo and bottle and was updated to better represent the product and brand's ethos, including dedication to quality, transparency, sustainability and high caffeine content.

Bizzy Cold Brew is the maker of the only 18-hour, slow-brewed cold brew available in ready-to-drink bottles, grounds and eco-friendly brew bags.

Designed by Los Angeles-based creative agency Day Job, Bizzy Cold Brew's elevated rebrand now clearly communicates the quality of its product line, from its craft-brewed process, stronger taste, high caffeine content and zero sugar in all of its brews. Unlike competitors who hide or omit caffeine content from bottles, Bizzy Cold Brew moved its caffeine content to the front of the bottle, directly on the pour spot, to be more transparent with consumers about caffeine per serving. Bizzy Cold Brew also changed the shape of its bottle to improve pourability for its consumers.

"We wanted our new look to elevate our visual identity and clearly communicate our craft product. With nods to an era when quality was the rule and not the exception, Bizzy Cold Brew's superior taste and higher caffeine content makes it the best value for coffee lovers," said Alex French, CEO and Co-Founder of Bizzy Cold Brew. "Bizzy Cold Brew is an affordable luxury and we're excited that the branding now embodies our values and will stand out on shelves."

Bizzy Cold Brew's product lineup includes a variety of craft-brewed products, from unsweetened ready-to-drink, multi-serve bottles of cold brew to coarse grounds that can be brewed at home and convenient, eco-friendly brew bags. Bizzy Cold Brew is crafted using a unique brew process to ensure the smoothest taste and highest caffeine, with USDA Certified Organic Arabica coffee beans from Central and South America.

Bizzy Cold Brew is also committed to sustainable practices in all areas of its operations. The brand's cold brew bottles are made of 100% post-consumer recycled plastic (excluding the cap) and it composts spent coffee grounds (650,000 pounds last year alone). The brand recycles and repurposes 100% of its burlap coffee bean sacks and its roaster utilizes after-burner technology to eliminate airborne emissions from roasting.

To learn more about Bizzy Cold Brew, visit www.bizzycoldbrew.com and find a store near you at www.bizzycoldbrew.com/pages/store-locator.

About Bizzy Cold Brew
Bizzy Cold Brew is the maker of USDA Certified Organic, craft-brewed cold brew, available in ready-to-drink, multi-serve bottles, coarse grounds and convenient, eco-friendly brew bags. The company was founded by best friends Alex French and Andrew Healy who started making their own cold brew coffee in their cramped apartment in 2013 after being fed up with paying $5 for a cup from a coffee shop. Today, the ready-to-drink products are sold in more than 5,000 grocery stores across the country, including Sprouts Farmers Market, Target, H-E-B, Ralphs, Smart & Final, Publix, Fred Meyer, Harris Teeter and more. Bizzy's cold brew bags and grounds are also available for purchase on the Bizzy Cold Brew website and Amazon.com. To learn more about Bizzy Cold Brew, visit www.bizzycoldbrew.com.