Freshpair.com Renews Testing, Targeting, and Personalization Contract with Monetate

PHILADELPHIA, Oct. 7 /PRNewswire/ -- Monetate, a vendor of choice for testing, targeting, and personalization for websites, is pleased to announce today the renewal of its contract with Freshpair.com, a leading online retailer of men's and women's intimate apparel (http://www.freshpair.com).

"Renewing our very successful partnership with Monetate was an easy call," says Michael Kleinmann, President of Freshpair. "Monetate has helped us maintain our rapid growth through some challenging quarters, positively impacting margin revenue, increasing the velocity of marketing-driven site changes, and generally delivering results above and beyond what we expected."

"We love the speed and simplicity that Monetate brings to marketing best practices such as campaign continuity," adds Kleinmann. "For example, Monetate ensures that customers clicking through from an offer in email are greeted with a landing page that reflects the look and feel and content of the email offer."

"We see Freshpair's decision to renew its contract with Monetate ahead of the 2010 holiday season as a vote of confidence in the performance and reliability of our technology as well as the quality of our client support services," says David Brussin, Founder and CEO of Monetate (http://www.monetate.com).

About Freshpair.com

Freshpair.com is the leading online retailer of men's and women's intimate apparel. With over 100 brands available on the site and an expert staff that knows the ins and outs of the fits, sizing and styles, Freshpair.com is the premiere destination for everything underwear. Freshpair.com is also the founder of National Underwear Day, a holiday dedicated to the appreciation of underwear. Freshpair.com's exceptional customer service and huge selection help make every shopping experience comfortable and convenient. Freshpair.com also offers free shipping on all US orders. Visit Freshpair at http://www.freshpair.com

About Monetate

Monetate is the leading independent provider of testing, targeting, and personalization for websites. Retailers like QVC, Urban Outfitters, and Freshpair.com use Monetate to make the most of their online marketing dollars and optimize their website investments. Monetate does this by helping marketers test product pitches and eCommerce site features, then accurately target personalized messaging and offers to specific audience segments, anywhere on the website, with no additional coding.

Monetate integrates test and target capability on websites with just one tag. Automated catalog and back-end integration enables marketers to quickly and easily implement testing and targeting, on any page, for a predictable price, without using internal IT resources. The Monetate dashboard lets marketers create tests and deploy targeted campaigns themselves, while Monetate Marketing Specialists are always available to help with design and deployment as well as identify new targeting opportunities. Dashboard access to detailed analytics showing the real-time performance of tests and campaigns is available 7x24.

Based in Philadelphia and serving a growing list of Internet Retailer Top 500 companies, Monetate is a Coremetrics Partner, an eTail Preferred Solution Provider, and a member of Shop.org.

This press release was issued through eReleases(R).  For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.

SOURCE Monetate, Inc.