Friendship Recognizes 50 Years of Service through a Belief in Living Better

Attributes longevity to evolving health and rehab services.

Mar 07, 2016, 15:07 ET from Friendship

ROANOKE, Va., March 7, 2016 /PRNewswire-USNewswire/ -- Birthed out of the necessity to offer quality care for a growing population of aging adults and evolved to serving all ages through a full prospectus of rehabilitation services, Friendship celebrates 50 years of inspiring residents to believe in living better with the unveil of its new brand.

"We established Friendship in 1966 and are proud to have become synonymous with healthy living and quality health services," Ted Feinour, Friendship Chairman of the Board of Trustees, said. "Our new and modernized facilities are places where people go to live and thrive, not retire."

As the nation's population aged in the late 1960s, Friendship became one of the first continuing care retirement communities (CCRC) serving a rapidly growing number of active adults in the region. Recently, the industry itself has engaged in a nationwide conversation to properly describe the complex system of services it provides. Whether that be identifying as the historically common Continuing Care Retirement Community (CCRC) or the newly termed Life Plan Community, Friendship has instead focused on establishing a robust health care system that responds to the health and rehabilitation needs of the entire region and residents of all ages.

"We continue to focus on services, not terminology. Simply put, Friendship provides a belief in living better for everyone," Russ Barksdale, Friendship president and CEO, said. "Our services have evolved to become as diverse as the people of all ages that we serve."

Friendship is the flagship brand of family companies that serve Southwest Virginia communities throughout all sectors of senior and adult living, health care, rehabilitation, home health and charitable giving. A hallmark of its 50 year history, Friendship's innovative services will continue to attract people of all ages who share its belief in living better for decades to come.

About Friendship
Friendship opened its first building in 1966 and has steadily grown since. Friendship's evolution includes the addition of new and innovative services, ultimately creating a world-class community where the needs of active adults and rehabilitation patients of all ages are met within a caring community that inspires a belief in living better. Visit for more information.

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SOURCE Friendship