Friskies® Takes A Stand To End Cat Boredom

ST. LOUIS, May 16, 2012 /PRNewswire/ -- Cat Boredom: it's not a disease; it's way more boring than that.

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More than 40 percent of cat owners say their cats are bored some or most of the time, and 25 percent agree their cats are bored regularly.[1] These alarming statistics led Friskies to fight the Cat Boredom epidemic with Friskies cat treats. Concerned cat owners may join the movement at Facebook.com/Friskies.

"It's time for an intervention," says Jessica Grote, Friskies Marketing Associate. "Friskies is taking a stand to end Cat Boredom, also known as CB. The survey confirmed that nearly half of cat owners are looking for ways to add excitement to their cats' lives. It's time for Friskies cat treats to help our furry little friends and put an end to Cat Boredom once and for all. We hope cat owners nationwide will seek 'treat'-ment and join the fight with us."    

To educate cat owners and recruit others to join in the fight to end Cat Boredom, Friskies released a variety of information about the CB problem and its solution – Friskies cat treats. The most moving piece is a video public service announcement depicting many bored cats that haven't yet discovered the solution. The playful video features a well-known actor and comedian.

Additional tools for the fight are available for consumers at Facebook.com/Friskies, including videos, games and surprise giveaways exclusively for Friskies' Facebook fans.

For more information and to help in the fight to end Cat Boredom, join Friskies at Facebook.com/Friskies.

About Friskies^®

The Friskies® brand offers a complete line of great-tasting cat foods, including more than 60 wet, dry and treat varieties that help cats enjoy multiple sensory experiences. Friskies feeds the senses beyond mealtime to inspire curiosity and discovery. Friskies is manufactured by Nestle Purina PetCare, a global leader in the pet care industry. Nestle Purina PetCare promotes responsible pet care, humane education, community involvement and the positive bond between people and their pets. The North American headquarters for Nestle Purina PetCare is located at Checkerboard Square in St. Louis; Mo. Nestle Purina PetCare is part of Swiss-based Nestle S.A. – the world's largest food company.

[1] Phone survey conducted on behalf of Friskies by Braun Research March 13-20, 2012, of 1,045 cat owners in the United States; margin of error +/-3.1%.

SOURCE Nestle Purina