frog Hosts SXSWi Opening Party Themed "The Other Singularity"

frog's Creative Team to Present at Several SXSWi Sessions

Mar 08, 2013, 08:00 ET from frog design

AUSTIN, Texas, March 8, 2013 /PRNewswire/ -- Global design and innovation firm frog today announced it will once again host the opening party at South by Southwest (SXSW) Interactive on March 8, 2013, from 8-11 pm at the Palmer Events Center. The party is open to Interactive, Gold, and Platinum badge holders.

The theme of the party, "The Other Singularity," is an exploration of a new era where not only computers and smartphones, but many single-purpose devices and everyday objects will be endowed with massive computing power.  As rapidly decreasing costs move these products into the mainstream, humans will not be able to resist applying all of this computing power to our most mundane pursuits.

frog Fellow and Principal Technologist Jared Ficklin says, "The party explores what happens when we embed technology in new ways and unexpected places. We will feature a Crowd Sourced DJ enabled by TouchTunes smart jukeboxes designed by frog, a demonstration of light replacing ink, a robotic zen gardener and more."

Additionally, frog will present at a series of sessions at SXSW Interactive from March 8-12, ranging from wearable technology, to survival strategies for brands in China, to HTML 5 hacks, to the future of mobile technology interaction. For more information about frog presentations at SXSWi, please visit

About frog
frog is a global design and innovation firm, working with the world's leading organizations to design, engineer, and bring to market meaningful products, services, and experiences. With an interdisciplinary team of more than 1,000 designers, strategists, and technologists, frog delivers connected experiences for a broad spectrum of industries, including: consumer electronics, telecommunications, healthcare, energy, automotive, media, entertainment, education, finance, retail, and fashion. Our corporate clients include Disney, GE, HP, Microsoft, Intel, Sharp, Siemens, Target, and many other Fortune 500 brands. We also service the public sector, from governmental organizations to global NGOs like UNICEF. Founded in 1969, frog is headquartered in San Francisco, with locations in Amsterdam, Austin, Boston, Johannesburg, Kiev, Milan, Munich, New York, Seattle, Shanghai, and Vinnytsya. frog is a company of the Aricent Group, a global innovation and technology services firm. The Aricent Group is owned by Kohlberg Kravis Roberts & Co., Sequoia Capital, The Family Office, and CPP Investment Board. frog is a Global Growth Company member of the World Economic Forum.

For more information, please visit

SOURCE frog design