PHILADELPHIA, April 22, 2015 /PRNewswire/ --
Viseven - provider of the most flexible CLM solution for Healthcare, participated in eyeforpharma Philadelphia - the mind-shaping event for Life Science and Biotech Industries. We introduced our thoughtfully designed content production, approval and deployment processes, empowered by flexible backend and the most sophisticated mobile application. eWizard eDetailing Cloud, mothered by Cobalt HTML5 Engine, makes your content available globally, while Viseven CLM + CRM paves the way for your message across channels, capturing live customer feedback.
Working on building customers loyalty, do we really know who our customers are? What do they need and expect? Talking about marketing evolution and customer-centric approach, are we aware of the fact that We are the customers? If we accept this, what could be done differently?
Standing between push and pull in Pharma - Patient communication is quite a tricky position both for decision-making and patient journey engaging process. This is the main reason for a change. We have to deliver communication message thru the right channel in proper time, free from any device or platform, inspiring collaborative dialogue and cure. Bearing in mind needs of stakeholders, we've worked out unique solutions, empowering next generation Life Science communication and shift from brand promotion to customers' collaboration. Powerful HTML5 content creation from scratch becomes even quicker with Cobalt.
eWizard bridges global and local markets, enabling remote distribution of flexible interactive content - microsites, emails, patient apps. Viseven provides deep market insights, involving customers into dialogue and getting live feedback from them.
Nataliya Andreychuk, СLM-expert, CEO, Viseven:
"Are we as customers, as patients, ready for behavior change? Actually, 74% of payers want Pharma to help them! (#efpPhilly) The most critical thing for patients' engagement is understanding of What motivates people to live. Mission is not impossible, we just have to be keen to transform social listening into customer-oriented dialogue, where everything we use, including digital communication, brings the real value, such as better service, more powerful medicine and cure."
Market is shaping up and each winning strategy today depends as much on the tools we choose, as on the partners with whom we are going to win. Viseven engages all stakeholders via relevant integrated content, with unlimited production opportunities, adoption and distribution, like a chef, who takes the same ingredients, as everyone else, and produces the best results.
SOURCE Viseven Europe OU