From the Runways in New York City to the Negev Desert. NYFW Started With a Sand Storm of Beauty at Desert Flower Runway. Sponsored by Custom By W.
NEW YORK, Sept. 25, 2017 /PRNewswire/ -- "The young talented designers, Matan Shaked and Aviad Arik Herman brought a fresh and vivacious energy to NYFW. Also including Keren Wolf, the Picasso of jewelry, with her unusual scale and placement of art on a woman's body. The show was exotic and spectacular." Nole Marin, former judge of America's Next Top Model.
Fashion Week kicked off with "Desert Flower" runway. Hosted by OR Movement and Tahor Group, the runway show showcased fashion designers from the Negev desert in Israel, Matan Shaked and Aviad Arik Herman, with jewelry by Keren Wolf. The exclusive event took place on the 23rd floor of 666 Fifth Ave. The evening included multiple cocktail parties and a 40-minute runway show. A-list attendees from Project Runway, Love and Hip Hop and The Real Housewives of New York along with top fashion editors, bloggers and socialites were amongst the 400 guests. The event delivered an "out-of-the-box" presentation by OR Movement as an organization celebrating its important work of developing the Negev and Galilee.
The OR Movement is a leading Israel-based organization, dedicated to the development of the Negev and Galilee, together consisting of 75% of Israel's undisputed territory; to date, OR has established nine new towns, helped more than 40,000 people relocate to these areas and won multiple awards given by the president, the Prime Minister and the spokesman of the Israeli parliament.
"We always strive to give our clients unique ways to market their brands during an oversaturated NYFW. This time the collaborations of these three designers continue our efforts to bring magnificent talent from Israel to US." Tahor Group.
Keren Wolf's jewelry designs have recently graced the lips of Kylie Jenner for V magazine and several A-list celebrities, winning the coveted award of Jewelry Designer of the year 2017 in Israel. Matan Shaked is amongst the youngest fashion designers in Israel. He has been named by fashion influencers "The Wonder Boy of the Fashion World." His creative journey started at the heart of the desert in the Negev and continued with his summer collection 2018, affectionately titled Desert Flower.
The finale dress was designed by promising young Israeli designer Aviad Arik Herman, best known for his "Jerusalem of Gold" gown, which caused an uproar of publicity at Cannes Film Festival in 2017. The final dress at this week's Desert Flower Runway combines authentic Bedouin elements with western touches by Herman, creating a symbolic cultural bridge for the region. The event as a whole and the final dress in particular brought new aspects of the region to New York, and tried to alter the perception of Israel through the lens of beauty and fashion. "This event is a platform for new ideas and a new approach to how different communities and cultures should join hands," said Roni Flamer & Ofir Fisher, the Founders of the OR Movement.
"We come with love to all the people living in Israel. We believe the communities need to find all the possible ways to live with each other, prosper and be financially, socially and religiously independent, next each other. Although we know it is hard to accomplish and is filled with endless challenges. This is the Rosh Hashana goal for all."
List of Sponsors:
Custom By W
Jonathan Cohen
Elliot Wicentowsky
Michael Wicentowsky
ICrave
Arbonne
Kas'tell
Catskills Distilling Company
ShopDrop
Madame Paulette
Awesome TV
My Jam TV
Boulder Kids
Kiinoa
Samba Energy
Beacon Capital
Baobob Group
The Algemeiner
Off the Cuff by Mimi Roth
Marc Bennett
Lori and David Moore
Kim Heyman
Zevia
Tates Cookies
Arnie and Hanna Mazur
Media Contact:
Tobi Rubinstein
917-685-8705
[email protected]
SOURCE OR Movement
Share this article