NEW YORK, Oct. 14, 2025 /PRNewswire/ -- grace & stella, the fast-growing beauty brand known for turning viral momentum into sustained consumer demands, has announced a significant retail expansion. The company's best-selling eye patches will now be available nationwide at Walmart, CVS, Target, and Costco, making a pivotal step in its retail growth strategy.
With this expansion, grace & stella strengthens its omnichannel presence - building on a strong e-commerce foundation while broadening access across the country's most influential mass retail and pharmacy chains.
"This expansion represents an important milestone in our mission to scale grace & stella into a household name," said Adam Gunasekara - CEO, grace & stella. "Our retail partners are category leaders, and together we're meeting demand from consumers who are increasingly seeking fun, effective, and affordable beauty products on the shelves where they already shop."
The brand's retail footprint now spans four of the largest US chains, giving grace & stella unparalleled visibility in the mass beauty category.
"By bringing our products into these retailers, we're not just expanding distribution, we're reinforcing grace & stella's position as a disruptive force in beauty," added Gunasekara. "Our goal is to grow with retail partners in ways that drive incremental category sales and deliver real value to customers and retailers alike."
For additional information on the brand's retail expansion or to schedule an interview with Adam Gunasekara, please let us know and we'll take appropriate next steps.
About grace & stella:
More than a beauty company, grace & stella makes self-care simple and fun. Reliable, trendy, diverse, and most importantly…real, they are dedicated to spreading feel-good moments through exceptional beauty, including over 50 high-quality, cruelty-free (Leaping Bunny certified) skincare and bath & body cult-favorite products that are paraben-free, sulfate-free, 100% vegan and truly clean!
SOURCE grace and stella
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