From World's Finest Comes the Largest - World's Finest® Chocolate Sets Guinness World Record for Largest Chocolate Bar

Company to use 12,000 pound bar to encourage kids to "Think Big. Eat Smart™."

News provided by

Sep 13, 2011, 11:40 ET

CHICAGO, Sept. 13, 2011 /PRNewswire/ -- World's Finest Chocolate today added another superlative to its description – largest. The company broke the Guinness World Record for largest chocolate bar, weighing in at more than 12,000 pounds and measuring almost 3 feet high and 21 feet long.

(Photo: http://photos.prnewswire.com/prnh/20110913/CG66797)

World's Finest Chocolate, a leader in providing chocolate fundraising products, announced today that it will feature the record-breaking bar in a nationwide tour of schools called "Think Big. Eat Smart."

"We purposely made this bar to be an example of 'portion distortion,'" said Eddie Opler, chief executive officer of World's Finest Chocolate. "We're committed to educating families about eating right and staying active and doing it in a fun and engaging way."

Nelda Mercer, a registered dietitian and former spokesperson for the American Dietetic Association, said using the larger-than-life chocolate bar to discuss portion control is a great way to capture the kids' attention. "When you're trying to teach children about things like moderation and how to have a healthy relationship with food, having something that really makes them sit up and take notice helps make the message memorable."

"The tour of the chocolate bar also will include an educational video of "kids talking to kids" and original music to communicate the importance of active lifestyles and healthy eating," said Opler. The messages make exercise and portion control synonymous with "the good life" and stress that chocolate and other treats should be eaten only in moderation. To learn more about the tour, visit www.ThinkBigEatSmart.com.

About the Bar

An official of Guinness World Records verified the record after the bar was hoisted on a warehouse beam and weighed on a scale provided by Abacus Scales. The previous record was held by an Armenian company for a bar that weighed 9,722 pounds.

To make the world's largest chocolate bar, World's Finest Chocolate used:

1,200 pounds of almonds
5,500 pounds of sugar
2,000 pounds of milk powder
1,700 pounds of cocoa butter
1,400 pounds of chocolate liquor

About World's Finest Chocolate

For more than 60 years, World's Finest® Chocolate has combined the enduring appeal of chocolate with a proven fundraising model to help not-for-profit organizations. WFC's dedication to the art of fine chocolate making has led to the sale of more than 6 billion chocolate bars and has helped schools and organizations raise over $3 billion. Based in Chicago, World's Finest Chocolate is one of only six companies in the U.S. that produces chocolate products from "bean to bar" in a single location.

www.worldsfinestchocolate.com

Follow World's Finest Chocolate at:

Facebook

Twitter

Please note, video b-roll is available via:

Satellite Feed:

DAY/DATE: TUESDAY, SEPTEMBER 13, 2011

TIME: 2:30 – 2:45 PM ET

SATELLITE: Galaxy 19 C Band @ 97 DEGREES WEST

TRANSPONDER: C-8 (eight) CBAND ANALOG

DL FREQUENCY: 3860 HORIZONTAL

AUDIO: 6.2 6.8