WEST CHESTER, Ohio, April 30, 2015 /PRNewswire/ -- Cornerstone, an operating segment of interactive multichannel retailer HSN, Inc., today announced the launch of Porta Forma, a new modern luxury home design brand from Frontgate. Launching this week with a catalog and dedicated portal on Frontgate's website, Porta Forma targets an affluent customer base and has a simple guiding principle: Good design lives as well as it looks.
"Whether it's French Country, Classic Estate or Traditional Home with a pop of color, Cornerstone's portfolio of home design brands offer many different esthetics for our consumers," said Jeff Kuster, President of Cornerstone. "Modern design is a trend that continues to grow in popularity and we see Porta Forma as a tremendous way to leverage that interest and further expand Cornerstone's successful home category."
"We believed that a marriage between modern design and real comfort was possible; we just had to create it," said H.R. Harvey, President of Frontgate. "Our team discovered an opportunity in the marketplace. No retailers are offering comfortable, high-design, modern furniture and decor. Porta Forma pairs a modern aesthetic, steeped in high design, with the kind of livability that invites you to linger for hours."
Porta Forma's inaugural outdoor collections feature confident looks you might find in impeccably designed interiors, pairing clean, modern lines with inviting proportions. "We had a clear vision: timeless modern design that is livable and approachable," said Lindsay Foster, Director of Outdoor. "In each of our 12 collections, we worked to create a curated look where each piece is distinctive and each element is intentional. Every piece has its purpose. The lacquered Cove Tables add a soft, sculptural appeal; the Ostrich Feather Pillow adds an unexpected textural layer; the Hayes Rug adds warmth and dimension. We blur the lines between indoors and out, creating a new level of comfort for outdoor living."
Porta Forma was developed as not just a collection of furniture, but a fully articulated compilation of looks with interchangeable design elements across the collections. Accessorized down to the last luxe pillow and dramatic objet d'art, this attention to detail makes high-concept looks accessible to customers, empowering them to create their own sophisticated interiors and outdoor spaces.
From big sweeping lines to small details, all were conceived to bring the brand's key premise to life. This is Porta Forma – where uncompromising modern design meets seductive comfort.
Porta Forma Public Relations
SOURCE Porta Forma