Frosch Natural Cleaning Products To Enter U.S. Market

Product Lineup Available for Purchase on

Jul 07, 2015, 10:00 ET from Ezzi Imports LLC

NEW YORK, July 7, 2015 /PRNewswire/ -- Today, Frosch, Germany's most trusted brand for natural cleaning agents with more than 25 years of experience in developing and manufacturing environmentally-friendly cleaning and personal care products, announced its entry into the U.S. market, with 12 products now available for purchase on Ezzi Imports is the exclusive importer and distributer of Frosch products in the U.S.   

The Frosch brand offers consumers a powerful cleaning performance while maintaining the protection of human health, animal health and the environment.  With their company-owned waste-recycling system and water treatment plant that returns only purified water from production into the waste water cycle, Frosch takes a holistic and comprehensive sustainable approach to manufacturing. Frosch facilities are certified by EMAS, the "Eco-Management and Audit Scheme" of the European Union, which is considered to be the most ambitious and comprehensive environmental management system worldwide.

The initial 12 products for sale in the U.S. include:

  • Aloe Vera Dishwashing Liquid
  • Pomegranate Dishwashing Liquid
  • Baking Soda Dishwashing Liquid
  • Sensitive Provitamin (Unscented) Dishwashing Liquid
  • PH Neutral Universal Cleaner
  • Lavender Universal Cleaner
  • Baking Soda All Purpose Cleaner Spray
  • Bio Spirit Glass Cleaner Spray
  • Grapefruit Kitchen Cleaner Spray
  • Lemon Shower and Bathroom Cleaner Spray
  • Lemon Cream Cleaner (Scouring cream)
  • Lemon WC / Toilet Bowl Cleaner

"This is an exciting day for Frosch, as we bring our products and expertise to the U.S. market," said Peter Kloppe, Frosch Export Director. "As a family-owned company and pioneer in the German household care market since 1986, we look forward to expanding our reach from Japan and Europe to the U.S., where consumers are now embracing high-performance green living."

"The U.S. green home cleaning market is growing rapidly, and we expect that Frosch will quickly differentiate itself with its exceptional performance and thorough, authentic green credentials," said Benjamin Ezra, a partner at Ezzi Imports. "Consumers will feel good about the products that they are buying and also love how well they work."

Ezzi Imports will continue to expand the Frosch lineup in the U.S.

About Frosch

The Frosch brand was launched in 1986 by Werner & Mertz with the intention of offering environmentally friendly cleaning products that were able to compete with traditional cleaning brands without compromise. With its trusted brands Frosch, Erdal and Tana Professional, the 148 year old Werner & Mertz is well established in the European market as an innovative company. More information about the Frosch brand and parent company Werner & Mertz can be found at

About Ezzi Imports LLC

Ezzi Imports was founded in 2014 and is based in The Bronx, New York.



SOURCE Ezzi Imports LLC