Frost & Sullivan: Advanced Technologies to Create Robust Growth in Commercial Trailer Market

An aging trailer population, increase of diesel prices, and strict government regulation are fueling interest in trailer technologies

Mar 27, 2013, 07:48 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., March 27, 2013 /PRNewswire/ -- The next five years will see immense change and growth within the commercial semi-trailer market in North America. The significant impact from the immense increase of diesel prices, operational costs and strengthening government regulation on the on-highway freight transportation industry has substantially amplified the interest and proliferation of advanced semi-trailer technologies, such as aerodynamics, electronic chassis systems, safety systems, telematics, as well as usage of enhanced body materials and part components.

New analysis from Frost & Sullivan ( entitled Strategic Analysis of North American Semi-Trailer Advanced Technology Markets finds that this market earned total revenues of $2.04 billion in 2011 and is expected to reach $3.00 billion by 2018.

If you are interested in more information on this research, please send an email to Jeannette Garcia, Corporate Communications, at, with your full name, company name, title, telephone number, company email address, company website, city, state and country.

Due to the recessionary environment over the past four years, fleets have forcibly postponed purchases of new equipment, which has extended the average age of semi-trailers to almost 8.5 years compared to 5 to 6 years before the recession hit. In turn, this has created a backlog of demand for replacement, as fleets now need new equipment and advanced technology.

The semi-trailer market saw strong demand in 2012 – approximately 248,000 units were produced, which was a 31,000 unit increase from 2011.  As such, customers will be looking for innovative solutions to put more freight in semi-trailers in an effort to offset rising fuel prices and driver shortages.

"The proliferation of advanced semi-trailer technologies will be driven by three crucial factors: strengthening of the regulatory environment, rising fuel prices and an aging trailer population," said Frost & Sullivan Research Analyst Wallace Lau. "Compliance, Safety and Accountability (CSA) 2010 is also a particularly strong force behind the increase in demand for the upkeep of the technology and maintenance for semi-trailers. Fleets must comply with the stricter regulations, as they cannot risk being penalized or shut down due to poor CSA scores."

The Environmental Protection Agency (EPA) too has mandated that by 2014 heavy trucks must meet fuel efficiency standards. In addition to these constant regulatory pressures, the freight transportation industry continues to suffer from fleet downsizing, carrier failure, driver shortage and slow growth, all of which make it harder to recover their pre-recessionary peak levels.

Diesel fuel volatility and more regulations will lead to fleet managers and owner-operators pulling advanced technologies rather than OEMs pushing them. With increasing competition, all of these technologies have and continue to compete for the purchase dollars of fleet managers, which leads to certain segments growing at the expense of others.

"Fleets are looking toward advanced trailer technologies to enhance and optimize fleet productivity through the usage of telematics, safety systems (RSC, ATIS, TPMS), trailer aerodynamics, and chassis systems," noted Lau. "While OEMs can use advanced technologies to differentiate products from competitors, too many technologies chasing too few consumer dollars will make it difficult for OEMs to choose the right set of technologies for vertical integration."

Overall, advanced technologies that reduce the trailer form factor enable connectivity with fleet management hubs, improve trailer safety, reduce trailer downtime and seamlessly integrate with tractor technologies are becoming vital in catalyzing trailer design. Trailer OEMs and suppliers must use this trend to create new and potentially lucrative revenue streams.

Strategic Analysis of North American Semi-Trailer Advanced Technology Markets is part of the Automotive & Transportation Growth Partnership Services program, which also includes research in the following markets: Commercial Vehicle Industry Subscription, North American Automotive Aftermarket Subscription, European Automotive Subscription, and North American Advanced Automotive Technologies Subscription. All research services included in subscriptions provide detailed market opportunities and industry trends that have been evaluated following extensive interviews with market participants.

About Frost & Sullivan

Frost & Sullivan, the Growth Partnership Company, works in collaboration with clients to leverage visionary innovation that addresses the global challenges and related growth opportunities that will make or break today's market participants.

Our "Growth Partnership" supports clients by addressing these opportunities and incorporating two key elements driving visionary innovation: The Integrated Value Proposition and The Partnership Infrastructure.

  • The Integrated Value Proposition provides support to our clients throughout all phases of their journey to visionary innovation including: research, analysis, strategy, vision, innovation and implementation.
  • The Partnership Infrastructure is entirely unique as it constructs the foundation upon which visionary innovation becomes possible. This includes our 360 degree research, comprehensive industry coverage, career best practices as well as our global footprint of more than 40 offices.

For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

Contact Us:     Start the discussion

Join Us:           Join our community

Subscribe:       Newsletter on "the next big thing"

Register:         Gain access to visionary innovation

Strategic Analysis of North American Semi-Trailer Advanced Technology Markets

Jeannette Garcia
Corporate Communications – North America
P: 210.477.8427
Twitter: @Frost_Sullivan or @FS_Automotive
Facebook: FrostandSullivan

SOURCE Frost & Sullivan