Frost & Sullivan: Asurion Offers Unparalleled Value to Mobile Operators with Proven Mobile Protection Solutions for their Customer Base

MOUNTAIN VIEW, Calif., Sept. 10, 2013 /PRNewswire/ -- Based on its recent analysis of the mobile protection market, Frost & Sullivan recognizes Asurion with the 2013 North American Frost & Sullivan Customer Value Leadership Award for continuously raising the bar in mobile protection and addressing both existing and evolving needs of the mobile ecosystem. Asurion's successful mobile protection strategy incorporates three key elements: mobile device protection, mobile data protection, and mobile premium technical support.

Asurion serves more than 150 million consumers globally and continues to experience double-digit growth for its mobile protection services. This exceptional performance is the result of a robust and innovative product portfolio, value creation for carriers and consumers, strong service and support capabilities, and the overall strategic acumen of a leadership team that is dedicated to speed of execution.

The company works directly with mobile operators to address the unique mobile protection requirements of their customer base. Through its clients -- including AT&T, Verizon Wireless, Sprint, and T-Mobile USA in North America -- Asurion offers mobile users the most comprehensive mobile protection solution in North America. Asurion protects consumers' investments in mobile devices by offering an economical, easy method of receiving a next-day device replacement in the event of loss, theft, damage, or malfunction. It protects their data by providing device recovery, security, privacy, and cloud-based data backup solutions. Finally, it protects the customer experience through innovative tech support services that simplify the support experience and help improve the performance of the device.

Consumers can log on to the online Asurion Mobile Protection Center to access specific elements of Asurion's Mobile Protection offerings based on the services available to them. The company has also developed a white-label Premier Support offering to deliver a simple, one-stop solution for quick resolution to any smartphone question. With Premier Support, Asurion's partners (mobile operators) can help smartphone users manage their content, obtain advisory and support services, manage connectivity with other electronic devices, and ensure data security and privacy. Other value-added offerings include advanced location capabilities, zero-rated mobile data backup services, device diagnostics and permissions-based remote device troubleshooting, and a unique approach to knowledge management that allows Asurion Premier Support to offer support for not only the customer device, but everything they connect the device to, in one call.

Asurion has a distinct edge over other market players since consumers and carriers prefer a single-source provider of mobile protection that can do the heavy lifting for all types of device and data protection requirements. For nearly 20 years, Asurion has incrementally built and evolved various systems and processes to manage all aspects of mobile protection.

"Mobile operators have acknowledged the tangible economic impact and other benefits of Asurion's mobile protection services on their businesses, which speaks volumes about Asurion's ability to add value for its partners," said Frost & Sullivan Mobile & Wireless Research Director Brent Iadarola. "Asurion's services help mobile operators reduce churn, enhance customer satisfaction, and lower cost of customer care and concessions."

Mobile operators that partner with Asurion can focus on their traditional business of selling voice and data services, and let Asurion manage all aspects of their mobile protection offerings. An attractive service offering, along with a strong relationship with leading mobile operators in North America, has helped establish Asurion as the most popular mobile protection company in the region. In recognition of its impressive market achievements, Asurion is the worthy recipient of the 2013 North American Customer Value Leadership Award in mobile protection.

Each year, Frost & Sullivan presents this award to the company that has demonstrated excellence in implementing strategies that proactively create value for its customers with a focus on improving the return on the investment that customers make in its services or products. The award recognizes the company's inordinate focus on enhancing the value that its customers receive, beyond simply good customer service, leading to improved customer retention and, ultimately, customer base expansion.

Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research in order to identify best practices in the industry.

About Asurion

With at least one mobile phone in everyone's pocket and an average of 25 consumer electronics in every home, technology is an integral part of our daily lives. Asurion focuses on two essentials to keep your world running smoothly:

First, Mobile Protection provides cell phone users with rapid replacement coverage, device location and data management tools, and ongoing live tech support to care for your privacy, productivity, socializing, and even entertainment. Second, Home-Product Protection provides repair and replacement coverage for all things electronic. From appliances and treadmills to tablets and TVs, we keep your home and lifestyle in harmony.

Through wireless carriers, retailers, and consumer services companies across the world, Asurion's 14,000+ employees deliver solutions that ensure your purchases continue to make your life easier, more connected, and more rewarding. To learn more about Asurion's A+ rating with the Better Business Bureau and the 4.5 star rating that Asurion's 280+ million customers have provided, visit asurion.com.

About Frost & Sullivan

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SOURCE Frost & Sullivan