Frost & Sullivan Confers Product Differentiation Excellence Award on Frutarom for Origanox™

Origanox™ is a high-performance, multi-beneficial, cost-effective natural plant extract

Mar 21, 2013, 04:00 ET from Frost & Sullivan

LONDON, March 21, 2013 /PRNewswire/ -- Based on its recent analysis of the natural antioxidants market, Frost & Sullivan recognises Frutarom Ltd with the 2013 European Product Differentiation Excellence Award. The company is commended for its outstanding natural plant extract - Origanox™.

"Origanox™ is a novel ingredient manufactured from a unique set of raw materials - oregano, lemon balm and or herb spices - that serve as natural plant extract intended to maintain the quality during shelf-life of food products," noted Frost & Sullivan Research Analyst Ashwin Raj Ravinder. "It offers excellent stability and solubility, backed by strong science and innovative technology. Origanox™ represents a high-performance, cost-effective solution compared to other natural antioxidants available in the market."

One of the key challenges faced by other naturally derived antioxidants like natural tocopherols is raw material supply shortages. In contrast, Frutarom has unrestricted access to the raw materials on which Origanox™ is based, thereby assuring steady long-term supply to customers.

Origanox™ scores on the price-performance ratio; it is priced lower than tocopherols and provides high functionality. And, while prices are comparable with rosemary extracts, Origanox™ still gains in terms of its superior organoleptic properties and its milder flavour.

"Origanox™ supports reduced dosage levels, wider application coverage, enhanced solubility and the ability to perform under challenging conditions, like high temperature," remarked Ravinder. "Value-added benefits include the masking of odours, retarding the deterioration of colours, improving overall flavour, cost-efficiency, patented manufacturing process, cutting-edge technology, tailor made

Frutarom's unique and patented solvent-free technology, is a cutting-edge technology that ensures Origanox™'s all-natural properties and gives it the 'clean label' tag. The solution is certified organic by the U.S. FDA.

The multiple formats and dosage offered by Frutarom are designed to suit varied customer needs. The solution is available in both oil soluble and water soluble formats, according to the end applications where it is incorporated.

"Its superior carry through properties that guide it in withstanding high temperature make it the perfect choice for frying and baking applications," said Ravinder. "Its ability to dissolve quickly in cold water makes it the ultimate choice for beverage and meat manufacturers, and is extremely efficient in cold water.

Additionally, Origanox™ has a mild taste in the final consumer product, unlike other natural and synthetic antioxidants in the market that often leave a trail of strong odour or flavour.  Customers also have the option of choosing a mild flavoured grade that can be used for specific applications.

"Frutarom provides technical assistance to all its customers; technical labs perform free sample analysis, while providing guidance at all levels of product development," concluded Ravinder. "Prescriptive services help customers identify the dosage levels of Origanox™ that best suit their specific requirements. Furthermore, Origanox™ does not create any additional investments or shifting of cost to customers."

Frost & Sullivan presents this award to the company that has demonstrated excellence in developing product(s) with unique features/functionality, superior quality/complexity and that support customisation. The ability to effectively target market needs and the brand perception of the uniqueness of the product(s) also underlie the receipt of this award.

Frost & Sullivan Best Practices awards recognise companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service, and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis, and extensive secondary research to identify best practices in the industry.

About Frutarom Ltd.

Established in 1933, Frutarom is a rapidly growing global flavor and fine ingredients company and is numbered among the ten leading companies in the world, in the field of flavors & fragrances.

Frutarom creates, develops, manufactures and markets an extensive variety of high quality flavors and fine ingredients for customers in the food, beverage, functional food, flavor, fragrance, pharmaceutical, nutraceutical, and cosmetic industries. Frutarom markets and sells over 30,000 products to more than 14,000 customers in 140 countries, has 31 R&D labs and 50 sales and marketing offices throughout the world and operates 20 production facilities in Europe, North America, Israel and Asia. Frutarom employs 2000 employees worldwide.

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Emily Bailey
Best Practices
Frost & Sullivan
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SOURCE Frost & Sullivan