MOUNTAIN VIEW, Calif., Dec. 11, 2013 /PRNewswire/ -- Marketing executives are constantly searching for reliable resources for fresh marketing strategies, articles, technologies, trends and best practices. The recently launched Frost & Sullivan Integrated Marketing Solutions website features a Knowledge Center to host thought provoking marketing content, ranging in subject matter from identifying the tactics that are proven to generate the greatest returns, to what it takes to be a marketing innovator and leader.
The Integrated Marketing Solutions website (www.frost.com/ims) is regularly updated and distributed through a myriad of mediums including videos, blogs, eNewsletters, webinars, whitepapers, articles and executive summaries. While the current content is homegrown, Frost & Sullivan will also showcase external insight from industry experts in social media, public relations, big data, branding and more. This content portal serves marketing executives with a credible and current source to help make better decisions. Among the collection of insights is the executive summary, created by Frost & Sullivan in collaboration with IBM, "Driving Relevant Business Insights from Social Media."
"The user engagement of social media cannot be underestimated: nearly one in five minutes online is spent on social networks today," said Frost & Sullivan Information and Communication Technologies Senior Consultant Robert Worden. "One in seven minutes spent online are spent on Facebook. Additionally, Twitter reaches one in 10 global online users."
The "Driving Relevant Business Insights from Social Media" executive summary, as well as others, can be found in the Knowledge Center in the Integrated Marketing Solutions website. To view the website, watch videos, read articles and subscribe to marketing content alerts, visit the Knowledge Center at www.frost.com/ims.
Frost & Sullivan's Integrated Marketing Solutions practice helps businesses generate business. Their marketing consultants and industry analysts collaborate to design and execute strategic and tactical solutions that mix primary content with innovative and customized online and offline demand generation solutions, designed to help clients generate a marketing return.
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