Frost & Sullivan: Omni-Channel Strategy to Revolutionise Future of Car Retailing

By 2020, 4 per cent of all new cars expected to be purchased completely on-line

Apr 30, 2013, 07:00 ET from Frost & Sullivan

LONDON, April 30, 2013 /PRNewswire/ -- In a futuristic scenario automotive retail will be influenced by social media, fashion, apparel and the consumer electronics industry. While new cars today are sold via traditional bricks & mortar dealerships, a revolutionary, omni-channel approach will evolve, operating one unified integrated channel of 'bricks and clicks', with the entire new car buying process being carried out online as well as mobile and/or non-mobile. This will include finance and insurance deals, with minimal to possibly no need for brick & mortar dealerships. In the future, car retailers are therefore expected to operate both: brick & mortar as well as online or mobile showrooms in independent silos.

In an upcoming complimentary web conference, entitled The Future of Car Retailing, taking place on Wednesday, 8 May 2013, at 3.00 p.m. BST, Frost & Sullivan Partner and Global Practice Director Automotive & Transportation, Mr. Sarwant Singh, and Growth Consulting Director, Mrs. Julia Saini, will give a comprehensive analysis of a new omni-channel retail strategy in the automotive industry and discuss opportunities for an every growing value chain. In a recent study, they found that about 4 per cent of all future new cars could be sold completely on-line by 2020, amounting to about 4.5 million cars.

To participate in this complimentary web conference, please email Katja Feick at with your full contact details. Upon receipt of the above information, a registration link will be e-mailed to you. You may also register to receive a recorded version of the briefing at anytime by submitting the aforementioned contact details.

The web conference will focus on success stories of automotive OEMs in online retailing and future focus points for retailing in an open opportune market. It will also look at digital retailing and how it impacts hard and soft KPIs.

"There are two important dimensions to a new car buying process - the emotional and the physical touch - that need to be mastered to create a winning click business," says Mrs. Saini. "In the emotional dimension customers typically need to be able to have empathy with the brand and the vehicle, and it needs to be able to infuse emotions. Then the physical part involves the touch & feel of the metal, the leather and the drivability, handling and steering feel of the car. Both these dimensions can be enhanced, and not diminished, by the on-line channel and OEMs are developing new creative ways of digitally enhancing the emotional feel of the vehicle through simulations, augmented reality and showing how the car is born and delivered through cameras on the shop floor", she continues.

This web conference will benefit both decision makers within OEMs and representatives of major dealership groups, as it will highlight the new car eRetailing strategy of key global marketing participants and provide insights about their efforts, success factors, market coverage, as well as their growth strategies.

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SOURCE Frost & Sullivan