MOUNTAIN VIEW, Calif., July 28, 2015 /PRNewswire/ -- Based on its recent analysis of the mobile marketing market, Frost & Sullivan recognizes KeyPoint Technologies with the 2015 North America Frost & Sullivan Award for New Product Innovation. KeyPoint Technologies has successfully plugged the gaps in conventional mobile marketing with its next-generation mobile solution, Xploree. This platform's approach to mobile marketing is based on capturing user's intent at a particular moment, and delivering highly relevant content and messages in a non-interruptive, simple and engaging manner.
Competing solutions are focused on replicating the online content experience via display and rich media content on the mobile device and often miss targeting the dynamic "mobile moments" generated by consumers. Xploree, on the other hand, enables a hyper contextual search and discovery experience, helping brands reach consumers at the right moment of user intent. It is the industry's first user-initiated, hyper-contextual platform with language intelligence and is available on multiple screens and apps.
Brent Ladarola, Frost & Sullivan's vice president of Mobile & Wireless Research, explains, "If a mobile user is using a messaging app to discuss a product relevant to an e-commerce app provider, s/he could be presented with recommendations that lead to the provider's App Store page, or a deep link that requires just one click for app download. As this can be done while the user is still on the messaging app, the solution significantly enhances the marketer's brand engagement opportunity."
For a typical mobile customer, the device keyboard is the centerpiece of all mobile services and, hence, the most used mobile application. Furthermore, it occupies a third of the screen space, making it an effective platform for building innovative consumer experiences. Industry participants that can leverage the combination of user base, engagement rates, and cross-app data sets related to consumer interaction with various apps will have a fair advantage in the global search and discovery space.
"KeyPoint Technologies has done a remarkably good job of understanding brands and users needs in the mobile marketing industry and developing an innovative new product to address those needs. Its Xploree Product is uniquely positioned for sustained success because it addresses the core issues that marketers care about—quality, features, and business impact," said Frost & Sullivan Global President and Managing Partner Krishna Srinivasan.
Overall, Xploree fosters a favorable ecosystem for diverse stakeholders, including brands, content providers, device original equipment manufacturers, mobile operators and, ultimately, consumers.
Each year, Frost & Sullivan presents this award to the company that has developed an innovative element in a product by leveraging leading-edge technologies. The award recognizes the value-added features/benefits of the product and the increased ROI it offers customers, which, in turn, increases customer acquisition and overall market penetration potential.
Frost & Sullivan Best Practices Awards recognize companies in a variety of regional and global markets for demonstrating outstanding achievement and superior performance in areas such as leadership, technological innovation, customer service and strategic product development. Industry analysts compare market participants and measure performance through in-depth interviews, analysis and extensive secondary research to identify best practices in the industry.
About KeyPoint Technologies
KeyPoint Technologies (KPT) is the leader in innovative language technology offerings for mobile consumers. KPT has redefined the mobile consumer engagement & experience across platforms, devices by leveraging the core strengths in artificial intelligence & natural language processing.
KPT's innovative product range includes the industry's first user-initiated and multi-lingual search and discovery platform Xploree, revolutionary text input technology Adaptxt, and India's first Indic keyboard Lipi. The key offerings have a high focus on immediacy & extensibility and are spread across iOS, Android, Tizen, Linux, WebOS, Fire OS platforms and connected devices like Smart TVs, Smartphones, Tablets, IVIs, and Smartwears.
Our global leadership is established through the consumption of our products by OEMs, Operators, 3rd party apps, brands and consumers in 120+ global languages, including 30+ indic, complex languages for MEA and SEA countries. Successful partnerships with tier-1 & tier-2 global businesses, partners by KeyPoint Technologies have helped the company to move into a rapid growth stage phase.
Xploree is a search and discovery platform that offers unified hyper-context and intent precision on multiple screens, multiple apps and in multiple languages. Xploree (patent pending) is powered by KeyPoint Technologies.
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SOURCE Frost & Sullivan