Frost & Sullivan Reveals How New Breed of Enterprise CPaaS Solutions Can Drive Higher Level of Customer Service for Businesses
New whitepaper reveals how a business' needs and application is critical in determining the right enterprise-class CPaaS provider
Mar 16, 2017, 09:00 ET
SANTA CLARA, Calif., March 16, 2017 /PRNewswire/ -- In recent years, the enterprise communications industry has witnessed the rise of communications platforms-as-a-service (CPaaS) solutions. CPaaS offers an opportunity for businesses to extend and integrate communications into both their key business applications, as well as customer-facing apps. CPaaS solutions are designed to be easy to consume, but not necessarily match the needs of all enterprises. While many of the early CPaaS providers have taken a one size fits all approach, the market is evolving to now include a new breed of enterprise-grade CPaaS solutions coming from well-established communications providers.
The Frost & Sullivan whitepaper titled, Partnering with an Enterprise-grade CPaaS Provider to Future-proof your Communications Investments, reveals not all CPaaS offerings are equal. The paper identifies the criteria and capabilities inherent in enterprise-class CPaaS solutions that distinguish them in the market, as well as the circumstances when a business should consider an enterprise-class provider, such as Bandwidth, over those that deliver basic CPaaS services.
Click Here to download the whitepaper, or visit: http://frost.ly/1g0
As more businesses discover the value that CPaaS solutions can add to their applications and existing communications infrastructure, more players are entering the market. New entrants as well as established market participants are continually evolving their solutions to address the needs of customers with more sophisticated requirements. To support customers of large size, scale and those with vertical-specific needs, CPaaS providers are moving beyond the current over-the-top, best-effort delivery models. As a result, more advanced enterprise-grade CPaaS services are emerging as a distinct alternative to the first generation of services, as well as the plethora of basic CPaaS solutions.
"Many of the popular CPaaS offerings on the market today utilize a transactional business model," states Frost & Sullivan Connected Work Industry Analyst Michael Brandenburg. "Many of these providers are not necessarily able to scale, in terms of both their infrastructure and business model, to truly support large enterprise customers."
Enterprise-grade CPaaS offerings are tailored to meet the unique needs of discerning businesses, with particular attention placed on the ability to meet more complex requirements, scale a higher level of customer service, and the aspiration to become a strategic technology partner rather than just an online transaction. Businesses seeking a CPaaS partner should clearly identify their own communications requirements and those of their customers to determine the type of CPaaS partner they need.
"Bandwidth's CPaaS was designed from the ground up to address mission-critical and large-scale enterprise applications," reveals Brandenburg. "Leveraging a network that they own and operate, Bandwidth is ready to meet the needs of larger businesses and their applications, and fully understands that each of their customers has a unique set of needs and support requirements."
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