Frost & Sullivan: The Value of Real-Time Visibility Technology to Businesses and the General Public

Frost & Sullivan white paper in partnership with Zebra Technologies explains what RTLS is, how it works and encapsulates the best practices associated with this technological solution

Oct 04, 2013, 07:45 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., Oct. 4, 2013 /PRNewswire/ -- Frost & Sullivan released a new white paper entitled "Seeking Sustainable Growth: Understanding the Value Real-Time Visibility Technology Brings to Business and People," that gives a thorough explanation of what real-time locating systems (RTLS) is, how it works and provides best practices associated with RTLS solutions for the benefit of senior executives. RTLS empowers today's business with the highest degree of intelligence by allowing them to track their assets and personnel without delay in time. This enables businesses to make necessary decisions in a timely manner, thus increasing their profitability.

Frost & Sullivan's research finds that embracing RTLS has a profound impact on today's businesses and can even define and change the course of their success.

Please click HERE or visit if you are interested in downloading the white paper.

Security demands in government sectors have triggered RTLS market growth in recent years. Furthermore, in order to maintain the safety of patients, as well as the security of electronic health records and valuable assets, there is a higher demand for RTLS in healthcare. In addition, Zebra Technologies, a leader in providing visibility solutions that include RTLS, has seen RTLS adoption in both government and healthcare in addition to a variety of other verticals, including manufacturing and sports and entertainment.

"Real-time visibility is crucial for improving efficiencies across many segments and RTLS is an effective way for a business to gain valuable and accurate insights that can help them make meaningful business decisions," said Jill Stelfox, vice president and general manager of Location Solutions, Zebra Technologies. "We're excited to see Frost & Sullivan validate the value and potential of the technology and look forward to continuing to serve those who need a quality RTLS solution."

"Although end users can choose from a wider range of solutions presently available, the lack of uniform standards makes various available RTLS solutions challenging to integrate," said Frost & Sullivan Auto Identification Senior Research Analyst Nandini Bhattacharya. "Lack of interoperability and incompatibility between various infrastructures creates problems for the end users and is a restraint for the RTLS market."

Market participants continuously strive to develop better RTLS solutions with ongoing research and development, as product performance is a key competitive factor. The availability of a strong middleware and software solution is equally important for the RTLS technology to function smoothly. Other key competitive factors include seamless integration and high-quality post-deployment service.

"A big concern is the lack of solution providers with multiple interoperable technologies under the same roof. Current solutions in the market mostly focus on a single capability," said Bhattacharya. "Support of more than one protocol, such as that of a company like Zebra Technologies, is an example of the direction that the industry is headed."


A complimentary webcast: RTLS: Bringing Value to the Business ( will be co-hosted by Frost & Sullivan and Zebra Technologies on Thursday, October 17 at 11:00 a.m. EDT. This event will feature both Frost & Sullivan's Auto Identification Senior Research Analyst Nandini Bhattacharya and Zebra Technologies' Vice President and General Manager of Location Solutions Jill Stelfox to further explain findings in this market insight. A live question-and-answer session will occur post presentation.

About Zebra Technologies

A global leader respected for innovation and reliability, Zebra Technologies Corporation (NASDAQ: ZBRA) offers solutions that give a virtual voice to an organization's assets, people and transactions, enabling organizations to unlock greater business value. The company's extensive portfolio of marking and printing solutions, including RFID and real-time location solutions, illuminates mission-critical information to help customers take smarter business actions. For more information about Zebra's solutions, visit

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Media Contact: Jeannette Garcia  Corporate Communications – North America P: 210.477.8427 F: 210.348.1003 E: Twitter: @Frost_Sullivan Facebook: FrostandSullivan Linkedin: Future of Measurement and Instrumentation

SOURCE Frost & Sullivan