Frost & Sullivan's Global Food & Agriculture Research Approach Evolves to Contend with Today's Mega Trends

Globalization, changing economics, and the need to be greener, safer, and healthier are key determinants of new opportunities in the food and agricultural value chain

Jan 22, 2013, 07:44 ET from Frost & Sullivan

MOUNTAIN VIEW, Calif., Jan. 22, 2013 /PRNewswire/ -- According to Frost & Sullivan's Food & Agricultural Research Practice, the cumulative value of all revenue derived from the global food and beverage value chain – farm-to-fork – was well over $20 trillion dollars in 2012, representing nearly 30 percent of the entire world's economy. It is therefore no surprise that nearly every company across industry sectors is showing interest in the food and beverage industry and what its future holds, whether as a source of new business opportunities or as a signal of threat to the demand for their respective products. Based on its deep understanding of the underlying global Mega Trends that influence the food and agricultural industry, Frost & Sullivan offers insights in four primary research areas: Nutritional & Functional Ingredients, Animal Feed Additives, Preservation, Sensory and Textural Ingredients, and Food & Ag Support Industries.

The Mega Trends steering these four segments include the impact of globalization and changing economics on consumer behavior and the ability to produce agricultural products, the growing need and desire for health and wellness, the growing demand for a more environmentally-sustainable and socially responsible food system, and the growing fears around the safety of the world's food system. Through its research, Frost & Sullivan empowers clients, ranging from emerging businesses to Global 1000 companies, to be at the forefront of assessing these shifts in the food and agricultural value chain and its ultimate impact on industry stakeholders.

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"The goal of nearly every company in the food and agricultural space is to reduce the cost to themselves and their customers, as well as identify ways to be different," said Frost & Sullivan Global Program Manager Christopher Shanahan. "Through our research, we enable our clients to identify new opportunities, guard against threats, and develop and implement effective growth strategies."

Core growth markets covered within Frost & Sullivan's Food & Agriculture program include:

Key Industries and Markets

  • Dietary Supplement Markets
  • Food Processing Equipment and Manufacturing
  • Logistics and Warehousing
  • Packaging and Preservation
  • Process and Safety Software
  • Food Service and Retail
  • Food Safety Product Markets
  • Seeds and Traits

Key Ingredient Categories

  • Digestive Health
  • Eye Health
  • Bone and Joint Health
  • Weight Management
  • Cognitive Health
  • Nutricosmetics
  • Heart & Anti-hypertensive health
  • Antimicrobials and Antioxidants
  • Flavors and Colorants
  • Rheology Control

Key Food and Animal Feed Species Categories

  • Alcoholic Beverages
  • Baby Food
  • Bakery Products
  • Beverages
  • Confectionery
  • Dairy Products
  • Meal Replacement Products
  • Oils and Fats
  • Processed Food
  • Sauces, Dressings and Condiments
  • Seafood
  • Sweet and Savory Snacks
  • Vegetables, and Cereals
  • Beef Cattle
  • Dairy Cattle
  • Layers
  • Poultry
  • Swine
  • Dog & Cat
  • Aquaculture
  • Equine

"By 2020, companies that have both a truly global market and product strategy and fully exploit opportunities from the growing demand for products that are green, safe and healthy, will become leaders in the food and agriculture industry sector," said Shanahan. "Our research practice provides continuous monitoring along the entire value chain, which will enable companies to better understand, and quickly act on, these core market drivers."

Mega Trends represent the foundation of forward-thinking, balanced and well-founded research, built on Frost & Sullivan's TEAM methodology. The TEAM research approach provides a prescient overview and outlook through technical, economic, decision support and market engineering global analysis. This concept and the shifts in food and agriculture research allow Frost & Sullivan to improve and reinforce long-term internal progress, while enhancing the growth of clients and partners through beneficial Growth Partnership Services.

Frost & Sullivan's Food & Agriculture Growth Partnership Services program includes research covering topics such as the impact of the gluten-free trends on the demand for food and beverage ingredients, the impact of current and emerging food safety regulations on the activities of industry participants, the impact of social media on the tastes and preferences of consumers, among others. All research services included in subscriptions provide detailed market opportunities and industry trends evaluated following extensive interviews with market participants.

About Frost & Sullivan

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For more than 50 years, we have been developing growth strategies for the global 1000, emerging businesses, the public sector and the investment community. Is your organization prepared for the next profound wave of industry convergence, disruptive technologies, increasing competitive intensity, Mega Trends, breakthrough best practices, changing customer dynamics and emerging economies?

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Jeannette Garcia
Corporate Communications – North America
P: 210.477.8481
F: 210.348.1003

SOURCE Frost & Sullivan