Frost Receives 2010 Customer Engagement Award From Allegiance, Inc.

Recognized for building loyalty and engagement with customers

Jun 24, 2010, 14:19 ET from Frost

SAN ANTONIO, June 24 /PRNewswire-FirstCall/ -- Frost today announced that it has received the 2010 Customer Engagement Award from Allegiance, Inc. The Allegiance Engagement Awards are given to organizations that have demonstrated high customer or employee engagement based on customer and employee surveys collected through the Allegiance Engage platform in 2009.  Customer engagement reflects an emotional commitment and willingness to recommend, endorse and refer business to help the company grow.



"It is rewarding to know that our customers appreciate our way of doing business," said Paul Olivier, group executive vice president of consumer banking for Frost.  "This award is especially gratifying, as it reflects what our customers say and highlights their willingness to recommend Frost to others."

Allegiance presented the award to Frost at the fourth annual Allegiance Engage Summit on May 19, 2010.  Frost was one of only five companies nationwide to receive this Customer Engagement Award. Awards were given for top scores in customer engagement and employee engagement in 2009 and were broken into two different categories: (1) overall engagement score for 2009, and (2) an honorable mention for improvement in engagement score from first half of 2009 to second half of 2009.

"Allegiance is honored to recognize Frost for its commitment to excellence in engagement," said Adam Edmunds, CEO of Allegiance. "Companies that understand the importance of engaging customers are more successful and enjoy faster growth. We commend Frost for going beyond the ordinary in opening feedback channels with their customers and being responsive to their needs."

Scoring for the Engagement Awards is based on Allegiance Pulse, a top-down analysis survey designed by loyalty experts and Ph.D.s to measure attitudes and intentions of customers and/or employees.

About Frost

Frost is the banking, investments and insurance subsidiary of Cullen/Frost Bankers, Inc. (NYSE: CFR), a financial holding company headquartered in San Antonio, with assets of $16.8 billion at March 31, 2010.  The corporation provides a full range of business and consumer banking products, investment and brokerage services, insurance products and investment banking services, all featured on  Frost operates more than 110 financial centers across Texas in the Austin, Corpus Christi, Dallas, Fort Worth, Houston, Rio Grande Valley and San Antonio regions. Founded in 1868, Frost is the largest Texas-based banking organization that operates only in Texas, with a legacy of helping Texans with their financial needs during three centuries.

About Allegiance, Inc.

Allegiance, Inc. offers next generation Voice of the Customer (VOC) and feedback management software to help organizations grow customer and employee loyalty and engagement. The Allegiance Engage Software platform facilitates survey creation and gathers responses and unsolicited comments in real-time into a centralized online system, saving time, effort and money. Allegiance solutions measure customer and employee engagement, revealing precise actions to grow engagement and increase revenue. Allegiance Enterprise Feedback Management (EFM), predictive analytics, and professional services combine to help businesses capitalize on engagement. In 2009, Allegiance was ranked 58th on the list of the 500 fastest growing, privately held companies in the U.S. by Inc. Magazine. For more information about Allegiance, visit .

Renee Sabel



Chris Cottle

Allegiance, Inc.