Fruits and Vegetables Market size in Morocco to grow by USD 126 Mn | Evolving opportunities in non-organic segment | Technavio

Our 120-page report with TOC analyzes the fruits and vegetables market in Morocco analyzes by product (non-organic and organic) and distribution channel (offline and online).

By product, the non-organic segment will lead the growth of the market during the forecast period. Non-organic fruits and vegetables are produced in the conventional way, which includes the use of artificial chemicals, fertilizers, and pesticides. A majority of the population falling in the lower-middle-income range in the country basically prefer non-organic fruits and vegetables due to lower costs than organic ones. These factors are driving the growth of the segment. However, the country is making serious efforts to promote organic farming, which is expected to hinder the growth of the non-organic fruits and vegetable segment to a certain extent during the forecast period.

Similarly, by distribution channel, the offline segment accounts for the largest sales of fruits and vegetables. The market growth in the segment will be significant during the forecast period.

The fruits and vegetables market in Morocco is driven by government initiatives in agri-food sector. The food sector in Morocco has been experiencing steady growth over the years. This can be attributed to the various initiatives undertaken by the government to promote the growth of the agri-food sector. For instance, in 2021, the government in the country planned to promote investment climate reforms in Morocco's agri-food sector. The initiative is focused on promoting sustainable investments in the agri-food sector. Many such initiatives are resulting in an increase in agricultural production in the country, which is driving the growth of the market.

In addition, the increased consumption of fruits and vegetables to maintain a healthier diet and the rising export of fruits and vegetables will further accelerate the growth of the market during eh forecast period. However, significant water stress might reduce the growth potential for market players.

Some of key Fruits and Vegetables in Morocco Players:

Agritechnology Morocco: The company offers fruits and vegetables that include avocado, berries, citrus, fresh bean, grapefruit, mandarin melon, orange, pepper, pomegranate, table grape, tomato.

Agrupa Marca: The company offers fruits and vegetables that provide bobby beans, flat beans, pepper, spanish padron pepper, cucumber, watermelon, corn, melon.

Cartier Saada: The company offers fruits and vegetables that include black olives and green olives, apricots, peach, fruit cocktail, oranges, mushroom, palm heart, asparagus and corn, pulps, grapefruit, clementine and lemon, and jam, orange, apricot, and strawberry.

Daily Fresh Fruits India Pvt Ltd.: The company offers fruits and vegetables that include lytchee, pomegranate, mango, apple, guava, lemon, orange, jinthaaa, jeera, cloudy lemon, meriba, thunder fizz,, soda, tetra packs, lytchee, and pomegranate.

Elite Harvest Maroc: The company offers fruits and vegetables that include blueberry, raspberry, blackberry, strawberry, goji berry, cherry, pear, plum, apple.

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Table of Contents:

Executive Summary

Market Landscape

• Market ecosystem
• Value chain analysis

Market Sizing

• Market definition
• Market segment analysis
• Market size 2021
• Market outlook: Forecast for 2021 - 2026

Five Forces Analysis

• Bargaining power of buyers
• Bargaining power of suppliers
• Threat of new entrants
• Threat of substitutes
• Threat of rivalry
• Market condition

Market Segmentation by Product

• Market segments
• Comparison by Product
• Non-organic - Market size and forecast 2021-2026
• Organic - Market size and forecast 2021-2026
• Market opportunity by Product

Market Segmentation by Distribution channel

• Market segments
• Comparison by Distribution channel
• Offline - Market size and forecast 2021-2026
• Online - Market size and forecast 2021-2026
• Market opportunity by Distribution channel

Customer landscape

• Market drivers
• Market challenges
• Market trends

Vendor Landscape

• Overview
• Landscape disruption

Vendor Analysis

• Vendors covered
• Market positioning of vendors
• Agritechnology Morocco
• Agrupa Marca
• Cartier Saada
• Daily Fresh Fruits India Pvt Ltd.
• Elite Harvest Maroc
• GoftyDary
• Mr. Farmer
• Protomato SARL.
• Ryad Fresh
• SanLucar Fruit S.L.U.

Appendix

• Scope of the report
• Currency conversion rates for US$
• Research methodology
• List of abbreviations

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