Fry, Inc. Launches Interactive Site for Hannaford Supermarkets

Innovative Tools Include Customized Lists and Mobile Downloads

Aug 31, 2010, 08:00 ET from MICROS Systems, Inc.

ANN ARBOR, Mich., Aug. 31 /PRNewswire/ -- Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. (Nasdaq: MCRS) and a leading e-commerce solutions provider, today announced the launch of a newly designed web site for Hannaford Supermarkets, a market-leading grocer serving the Northeastern United States.

Fry built and designed the new to be an interactive shopping experience. Customers can use the site to send shopping lists to their mobile devices, create profiles to alert them of allergens in products, print store and manufacturer coupons, and order cakes and deli platters to be picked up in-store. Additionally, shoppers can conveniently interact with the weekly sales flyer and recipes sections by adding products and ingredients from those pages directly to their shopping lists.

"It was our goal to enhance and simplify the user experience on our web site and to allow customers to have a richer and more personalized shopping experience," said Mark Bradeen, Manager of Promotions and On-line Loyalty Marketing for Hannaford. "The new site is both a shopping destination and an innovative extension of our stores."

Fry built the site on its Open Commerce Platform™ (OCP), a solution that provides retailers with the tools to expand their online business. Fry also designed the site to capture the brand and provide an exemplary user experience.

"Hannaford recognized the need to engage its customers and provide the necessary tools to make visiting its site an enjoyable and usable interactive experience," said Rudy Pataro, President of Fry. "We are thrilled to unveil this innovative new site."

About Hannaford

Hannaford Supermarkets, based in Scarborough, Maine, operates 176 stores and employs more than 27,000 associates in Maine, Massachusetts, New Hampshire, New York and Vermont. Our stores offer good prices and great value; quality fresh foods supported by daily deliveries; and friendly, efficient service.

Most Hannaford locations have full-service pharmacies, and all stores feature Guiding Stars®, an easy-to-use navigation system to help customers easily find foods with good, better or best nutritional value. Each store also provides a large selection of natural and organic products, many supplied by local farms through our Close to Home® program. In 2008, Health magazine named Hannaford among the top-ten healthiest grocery stores in the United States.

We are known as a responsible corporate citizen. In 2009, our Cony Street store in Augusta, Maine, became the first supermarket in the world built to the highest standards of the U.S. Green Building Council: Platinum LEED (Leadership in Energy and Environmental Design). In addition, for the past three years, we've been the only food retailer recognized by the National Business Group on Health as a platinum employer for encouragement of healthy lifestyles.

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions. From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool. One of the industry's leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at

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Brian Barthelmes


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