Fry, Inc. Named a Strong Performer in B2C eCommerce Report From Independent Research Firm

Company's E-commerce Platform recognized for strong merchandising tools, differentiated testing, and effective site and content management tools

Oct 22, 2010, 16:32 ET from Fry, Inc.

ANN ARBOR, Mich., Oct. 22 /PRNewswire/ -- Fry, Inc., a wholly-owned subsidiary of MICROS Systems, Inc. and a leading e-commerce solutions provider, has been cited as a strong performer by Forrester Research, Inc. in The Forrester Wave™: B2C eCommerce Platforms, Q4 2010 report published in October 2010. The report states, "Fry offers strong merchandising tools, differentiated testing, and effective site and content management tools."

In the report, Forrester evaluated the overall offerings of leading enterprise-class e-commerce platform vendors across 111 criteria. The principal focus of the report is on products that enable direct-to-consumer e-commerce shopping and customer experiences; site management, content management and business optimization; and common integration needs of online retailers.

Fry earned its highest scores in the "revenue", "reporting and analytics," "eCommerce features," and "catalog, product content, and site content management" evaluation categories.

The report also states, "Fry is also now licensing its applications, bringing on systems integration partners and enabling clients to run and manage their applications in-house if desired.  These steps look to strengthen the Fry solution moving forward and may make it significantly more competitive in multichannel commerce client scenarios."

Fry's Open Commerce Platform™ (OCP) enables retailers to develop online stores and create or expand their e-commerce businesses.

Fry provides a full range of services for retailers and consumer goods manufacturers to enhance all direct-to-consumer channels across the entire retail value chain, including strategic planning, creative design, technical development, managed hosting services, and ongoing operational support.

"We believe Fry's very powerful commerce offering, including particularly robust merchandising and content management tools, have contributed to its strong standing in this report over the years," said Rudy Pataro, president of Fry. "OCP's e-commerce capabilities and expertise have once again been recognized by a respected independent research firm."

About Fry, Inc.

Fry, Inc., a wholly owned subsidiary of MICROS Systems, Inc. and part of the MICROS-Retail group, helps retailers and consumer goods manufacturers optimize their direct-channel businesses by identifying market opportunities and providing multi-channel solutions.  From strategy and marketing through design, development, managed services and fulfillment, Fry provides both the strategic expertise and technical solutions that yield real business results for clients such as Crate and Barrel, Eddie Bauer, Godiva Chocolatier, La-Z-Boy, Meijer, The Swiss Colony and Whirlpool.  One of the industry's leading e-commerce solutions, Open Commerce Platform™, was developed by Fry. With offices in Ann Arbor, Chicago, New York and San Francisco, Fry has designed and developed e-commerce applications since 1994. For more information, visit us at www.fry.com.

SOURCE Fry, Inc.



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