BOCA RATON, Fla., Aug. 14, 2014 /PRNewswire/ -- FUEL Partnerships and Team Direct Management have joined forces to offer clients a powerful array of retail sales and marketing services focused on Walmart and Sam's Club.
The genesis of the alliance dates back to 2012 when FUEL and Team Direct orchestrated a breakthrough product launch for a mutual client and have since worked together to accelerate business growth for several brands at the nation's largest retailer.
Team Direct, a multi-functional brand management company, serves as the "Team on the Ground™" for many national and new to market companies. Headquartered in Rogers, AR, the company has significant expertise in strategic selling and leading clients to success across a multitude of product categories and departments.
FUEL Partnerships, a south Florida-based retail marketing agency, creates and executes marketing strategy designed to drive transactions at top national retailers. (http://www.FuelPartnerships.com)
In conjunction with this announcement, FUEL will build its team in Northwest Arkansas within Team Direct's offices allowing for superior in-house marketing support for all shared clientele and the local supplier community.
"This new relationship provides brands a competitive '1-2 Punch' that delivers best in class retail presence with cutting edge marketing to maximize consumption profitably," said Erik Rosenstrauch, President & CEO of FUEL Partnerships. "In this environment of intense competition you win on-line and in-store by having a strategic omnipresent business plan to ensure brand awareness and availability to meet consumer needs."
"The opportunity to offer clients a best in class solution of co-located customer and marketing teams under one roof is incredibly powerful and puts the brand in the best position to succeed at retail and on-line," said Jeff Buchbinder, EVP & CMO of Team Direct.
About FUEL Partnerships
FUEL Partnerships is a retail marketing agency based in Boca Raton, Florida and is devoted to driving consumer engagement and revenue for its clients. Founded in August 2011, FUEL's leadership brings over twenty years of brand building across retail, consumer packaged goods and high profile sports and entertainment properties. By understanding consumer needs, FUEL builds programs that deliver results. The agency sparks ideas, ignites all aspects of a program and activates transactions. For more information visit: http://www.FuelPartnerships.com.
About Team Direct
TeamDirect Management (TDM) is Your Team on the Ground in Bentonville™. We bring our partners a sales model that saves money and expedites speed to shelf. TDM combines entrepreneurial hustle with the backbone of our classically-trained CPG sales leaders to provide a best in class category team focused on SALES SOLUTIONS that provide incrementality and innovation, deliver thought leadership and SELL MORE!™. With Team Direct, you get sales, analytics, logistics and administration dedicated to crushing sales objectives and opening new opportunities for your brand
Erik Rosenstrauch, President & CEO
Jeff Buchbinder, EVP & CMO
SOURCE FUEL Partnerships