FUEL Partnerships Has Won The Battle

BOCA RATON, Fla., Nov. 30, 2011 /PRNewswire/ -- FUEL Partnerships, an idea and activation agency leveraging sponsorship and promotional strategies to drive consumer engagement, today announced that it has been drafted by The Battle of Florida, to manage the branding and sponsorship initiatives for its Collegiate All-star football game and week-long event extravaganza.

"FUEL Partnerships was the clear choice to add to our star lineup of nationally renowned football players and coaches," said The Battle of Florida Co-Director Richard Iamunno. "As our event is scheduled for January 2012, we needed a marketing firm that not only possesses the ability to generate strategic ideas and partnerships, but also the proven agility to move quickly."

FUEL Partnerships is the Agency of Record to build National and Local partnerships, allowing businesses to reach both the fans and participants of The Battle of Florida.  This critical role will ensure the overall success of the first year of The Battle of Florida and enable future contests. 

"FUEL Partnerships is honored to join the The Battle of Florida team working to advance its brand," said Erik Rosenstrauch, FUEL Partnerships President and CEO.  "We have more than two decades of experience with national consumer brands and sports industry leaders, and this event -- which will feature premier NCAA athletes and coaches, entertainment, charitable initiatives and a true All-star football game experience -- allows us to flex our creative and strategic muscle."

About The Battle of Florida

The Battle of Florida collegiate all-star football game will be held on January 21, 2012 in Boca Raton, Fla. To be eligible to play in the game, players must be NFL draft eligible and have either been born in Florida or played high school or collegiate football in Florida. Tickets for the game are on sale now at http://www.thebattleofflorida.com.  All proceeds from The Battle of Florida will benefit Charitable causes.

About FUEL Partnerships

FUEL Partnerships is a marketing agency devoted to driving consumer engagement and revenue for its clients. Founded in August, 2011, FUEL Partnerships' leadership brings over twenty years of brand-building across retail, consumer packaged goods and high profile sports and entertainment properties.  FUEL Partnerships is headquartered in Boca Raton, FL.

SOURCE FUEL Partnerships