TROY, Ohio, April 15, 2014 /PRNewswire/ -- The R.W. Earhart Company, an independent propane and fuel provider in Ohio, announces a new name, logo and responsive website. Formerly known as Earhart Petroleum, the rebrand celebrates the company's heritage and values, while better reflecting their expansion into other fuels.
"We decided to rebrand because we wanted to share our message about the things we value in business," said co-owner and President Mike Earhart. "We have a vision to be the preferred fuel service provider in the industry and that means continual innovation while remaining true to our roots."
Redesigned brand image and company name
The new look includes an updated logo, custom typeface, stationery, signage, truck design, brand video, and website at earhartcompany.com. These custom designs express the custom solutions that the R.W. Earhart Company has created for clients for over 60 years.
The company's new name was crafted to celebrate their enduring heritage as a family-owned and operated business. Mike Earhart explained, "The 'R' is for my grandfather, Robert Earhart, who started delivering fuel and heating oil to local farms over six decades ago. The 'W' is for my father, William Earhart, who succeeded Robert in 1979 and then led the company for nearly 20 years."
Now in its third generation of leadership, the R.W. Earhart Company continues to expand, serving more customers in more places than ever before.
Fueled to Serve
From today onward, "Fueled to Serve" is the R.W. Earhart Company's guiding purpose and tagline. These changes embody Earhart's commitment to providing customers with the most dependable, cost effective and customized fuel services in the Midwest.
About The R.W. Earhart Company
The R.W. Earhart Company has fueled businesses and warmed homes since 1952. Since then, the company has grown to become not only the largest independent fuel provider in Ohio, but also one of the most reliable, respected, and neighborly energy suppliers in the region.
A historical profile of the R.W. Earhart Company was recently featured on the cover of a national industry publication, IGM Magazine, which is distributed quarterly to America's leading fuel marketers.
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R.W. Earhart Company
SOURCE The R.W. Earhart Company