FUJIFILM brings stylish Instax Mini 7S instant camera to Canada

Jun 01, 2010, 08:00 ET from FUJIFILM Canada Inc.

A Trendy, Portable, Anytime Instant Photo Solution


MISSISSAUGA, June 1 /PRNewswire/ - FUJIFILM Canada Inc. today announced it will launch the Instax Mini 7S into the Canadian market in June. The Instax Mini 7S is an instant film solution equipped with high end Fujinon optics and a choice of four shooting modes. With its smooth white finish and sleek stylish design, the Instax Mini 7S offers customers a chic camera that produces great looking, high-quality, credit-card sized instant prints using Instax Mini Instant Film. Fujifilm's line-up of Instax instant cameras have been enjoying success in Asia and Europe for years, which has helped generate a loyal following in Canada, particularly over the last year.

"For consumers, the Instax Mini 7S provides a nostalgic experience for some, and a whole new photo experience to those who grew up on digital", said Kelly Kelly, Senior Director of Marketing, Imaging Division, FUJIFILM Canada Inc.


Fujifilm's Instax Mini 7S is expected to launch in June at select retail locations and at the Fujifilm e-store http://www.fujifilmestore.ca.

    Instax Mini 7S Instant Camera

    -  Automatic built-in flash for low-light shooting
    -  Electronic shutter 1/60-sec
    -  LED exposure indicator
    -  Smooth white finish
    -  5" w x 5" h x 2.5" d

    Instax Mini Instant Film

    -  ISO 800 film speed
    -  Glossy finish
    -  Sharp, clear reproduction
    -  Vivid colour and natural skin tones
    -  Film size: 2" x 3"; image area: 1.8" x 2.4"

Starting in the late 1980's, Fujifilm began producing instant films in Japan and by 2003 was introducing branded peel-apart type instant films to Canada. The company's ongoing commitment to the culture of photography is a global, corporate commitment that is a key part of how Fujifilm contributes to the quality of life for people worldwide.

To learn more about the Fujifilm Instax Mini 7S Instant Film Camera and Instax Mini Instant Film, or to find out more about Fujifilm's entire line-up of instant film solutions, visit http://www.fujifilm.ca/instax


FUJIFILM North America Corporation, a marketing subsidiary of FUJIFILM Corporation, consists of four operating divisions and a subsidiary company. The Imaging Division sells consumer and commercial photographic products and services including film, one-time-use cameras, online photo services and fulfillment, digital printing equipment and service. Electronic Imaging Division markets consumer digital cameras. Motion Picture Division provides motion picture film and the Graphic Systems Division supplies products and services to the printing industry. FUJIFILM Canada Inc. markets a range of Fujifilm products and services. For more information, please visit www.fujifilm.com/northamerica, or go to www.twitter.com/fujifilmus to follow Fujifilm on Twitter. To receive news and information direct from Fujifilm via RSS, subscribe at www.fujifilmusa.com/rss.

About FUJIFILM Canada

Based in Mississauga, Ontario, FUJIFILM Canada Inc. is a wholly owned subsidiary of FUJIFILM Corporation of Tokyo, one of the world's leading imaging and information companies. A leader in the development of technologies that provide the back bone for state-of-the-art Imaging, Graphic Arts, Photofinishing and Recording Media products, FUJIFILM Canada stands proud as a proven solutions-provider. For more information, visit http://www.fujifilm.ca

All product and company names herein may be trademarks of their registered owners.