Fulcrum Hires Chrisie Dorton and Lisa Schizas for its Growing Purchase to Purchase Division

NEW YORK, April 30, 2012 /PRNewswire/ -- Fulcrum (www.fulcrum-mktg.com), an innovative marketing technology and analytics company, has hired two veteran service contract professionals to help manage the rapid growth and expansion of the firm's Purchase to Purchase division.

Chrisie Dorton joins Fulcrum as group director of client services and will be responsible for working with key clients to help them create post-sales programs to build new revenue. Lisa Schizas will serve as director of client services and will be responsible for managing operations within the division.

The Purchase to Purchase division helps manufacturers and retailers of consumer durables build new revenue through post-sales programs including extended service plans, sales of OEM accessories and dealer programs.

Prior to joining Fulcrum, Ms. Dorton was vice president of marketing strategy and operations at Accent Marketing Services where she directed client relationships and served as product lead for the company's suite of extended service contract solutions during her nine years of service. She has also held positions at Manitowoc Beverage Systems as a key account director; Ironmax as a product and quality manager; and Servend International as new product introduction champion, rising from the position of lead engineering designer.

Ms. Schizas has nearly 20 years of experience in warranty operations. She joins Fulcrum from The Warranty Group where she was vice president of operations for the warranty administration, home warranty and direct marketing divisions and previously managed the finance and insurance division. Previously, Ms. Schizas worked as an operations manager at General Electric, where she started her career in its manufacturing management program.

"Our team has known Chrisie and Lisa for a number of years and have always been impressed by their deep industry knowledge and client service ethic," said Nathan Baldwin, executive vice president, Fulcrum. "We're fortunate to have attracted these solid professionals to our team during a time of rapid growth and look forward to their contributions."

About Fulcrum

Leading businesses turn to Fulcrum to increase and accelerate the profitability of their marketing and advertising investments. Fulcrum offers advanced marketing solutions, from building and managing rich, multi-channel databases, to predictive and segmentation modeling, advanced analytical tools, and design and execution of cross-channel, customer-centric marketing programs.

Fulcrum is headquartered in New York City with its major operational center in Fairfield, Conn. Visit www.fulcrum-mktg.com for more information.

CONTACTS:
Savannah Tikotsky / Henry Feintuch
Feintuch Communications
212.808.4903 / 212.808.4901
[email protected]

SOURCE Fulcrum