Full Circle Insights Closes Series B Funding to Expand Reach of Next-Generation Marketing Performance Management Solutions

New Financing Underscores Momentum, Increasing Product Demand, Key Executive Hire

Dec 17, 2015, 10:00 ET from Full Circle Insights, Inc.

SAN MATEO, Calif., Dec. 17, 2015 /PRNewswire/ -- Full Circle Insights, Inc., makers of comprehensive marketing performance management solutions, today announced a Series B funding round that will provide additional resources to expand the company's sales and marketing initiatives and support customer success with new products and services. Aligned Partners led the $4.7 million round with participation from Salesforce Ventures.

"Full Circle Insights is a resourceful, efficiently managed company with a proven value proposition," said Managing Partner Jodi Sherman Jahic, Aligned Partners. "The management team fully understands its customers' needs and offers exceptional value, which has led to sustainable growth. Their marketing performance management solutions have gained market traction, and the company is committed to capital efficiency, which means their growth goals and our investment objectives are fully aligned."

Full Circle Insights recently played a key role in several major customer success stories. Influitive, a fast-growing advocate marketing company, uses Full Circle's Response Management solution to accurately track and measure every campaign response, applying B2C cohort analysis techniques to the B2B advocate marketing environment that is Influitive's specialty. By using Full Circle, Influitive was able to demonstrate how marketing and sales programs drive revenue generation, which was instrumental in its recent $30.5 million Series B financing.

"With Full Circle, we get a 360-degree view of our marketing performance inside Salesforce," says Founder and CEO of Influitive Mark Organ. "Full Circle gives us complete visibility into the volume, conversion rates and velocity of our marketing funnel, showing how each campaign builds the pipeline and generates revenue. This unprecedented insight allows us to make strategic resource investment decisions, enabling us to scale up demand generation to meet company objectives."

The rapidly growing social web recruiting platform Jobvite also uses Full Circle's solutions to scale its marketing and sales funnel and align marketing efforts with the company's growth and investment strategies. The ability to generate accurate marketing and sales data analytics enabled Jobvite to double its inquiry-to-win rate, and having a single source of trusted data played a key role in helping the company successfully secure $25 million in Series C funding.

"Full Circle closes the loop with the funnel metrics we need to measure marketing's impact on pipeline and revenue accurately and consistently so we can make better business decisions," observes Jobvite Vice President of Marketing Matt Singer. "With the ability to calculate the cost-per-inquiry, cost-per-lead and cost-per-campaign with precision, we've been able to process 90% of leads within a few hours and increase our inquiry-to-win rate by 100%."

Full Circle Insights plans to build on these and other customer successes going forward, developing and refining native Salesforce apps to provide deeper insights into marketing and sales performance and eliminate data silos. The recent hire of Chief Marketing Officer Ellen Luttrell signaled the company's commitment to building awareness and expanding its customer base. Full Circle's staying power as an enterprise player is also underscored by its contrarian view of the startup funding process.

"We're a progressive marketing company, but we have a throwback view of how to succeed as a player in the data economy," says Bonnie Crater, president and CEO of Full Circle Insights. "We align with investors who believe as we do in building the company and demonstrating real-world results to grow value. In this way, we're blazing a new trail."

About Full Circle Insights 
Full Circle Insights provides Salesforce users a complete Marketing Performance Management solution that answers all of their marketing questions in one place and helps drive more revenue from every campaign with best-practice response lifecycle management, powerful weighted campaign influence models, and comprehensive marketing and sales funnel metrics. Our cloud-based products are built 100% on Salesforce App Cloud and are compatible with the leading marketing automation solutions.

Founded by former CRM executives, product managers, and marketing automation specialists – the Full Circle Insights team knows what it takes to run a successful marketing organization. Our team is passionate about giving marketers the answers they need to prove marketing's contribution to the bottom line, plan with confidence, and grow revenue. Learn more at www.fullcircleinsights.com.

About Aligned Partners 
Aligned Partners is an early-stage venture fund focused on highly capital-efficient companies in the enterprise mobile and cloud computing sectors. Founded by experienced investors with deep venture and operating backgrounds, Aligned Partners helps its portfolio companies achieve tight product-market fit, clear value propositions, rapid growth, and strong company-investor alignment. Aligned Partners is based in Menlo Park, California.

About Salesforce Ventures 
Salesforce Ventures—Salesforce's corporate investment group—invests in the next generation of enterprise technology to help companies connect with their customers in entirely new ways. Portfolio companies receive funding as well as access to the world's largest cloud ecosystem and the guidance of Salesforce's innovators and executives. With Salesforce Ventures, portfolio companies can also leverage the expertise of the Salesforce Foundation to incorporate its 1-1-1 model of integrated philanthropy to make giving back part of their business model. Salesforce has invested in more than 150 enterprise cloud startups since 2009. For more information, please visit www.salesforce.com/ventures.

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SOURCE Full Circle Insights, Inc.