Fullcast Acquires Ebsta to Deliver Unrivaled Revenue Intelligence and Go-to-Market Execution

This strategic combination creates a powerhouse in the sales technology landscape, offering an end-to-end solution for revenue teams to plan, execute and optimize their GTM strategies with unparalleled data-driven insights.

SALT LAKE CITY, Aug. 28, 2025 /PRNewswire/ -- Fullcast, the leading sales performance planning and execution platform, today announced the acquisition of Ebsta, a prominent revenue intelligence platform. This strategic combination creates a powerhouse in the sales technology landscape, offering an end-to-end solution for revenue teams to plan, execute and optimize their GTM strategies with unparalleled data-driven insights.

The integration of Ebsta's robust revenue intelligence, forecasting and pipeline management capabilities with Fullcast's comprehensive GTM planning and execution platform will empower organizations to drive predictable and efficient revenue growth and operational efficiency.

"We are excited to welcome the Ebsta team to the Fullcast team," said Ryan Westwood, CEO of Fullcast. "Ebsta's deep expertise in forecasting, revenue intelligence and sales analytics is a perfect complement to our GTM planning and execution capabilities. Together, we will provide a single, unified system that empowers revenue teams to not only craft winning GTM strategies but also execute them flawlessly and optimize performance in real-time."

Guy Rubin, CEO of Ebsta, added, "Joining forces with Fullcast is an incredible opportunity to accelerate our mission of helping businesses build stronger relationships and drive predictable, efficient revenue growth. The synergy between our platforms is undeniable. Fullcast's ability to translate GTM plans into operational reality, combined with our rich relationship and revenue intelligence, will provide our customers with an unrivaled platform for growth. We are excited to embark on this journey together and redefine the future of revenue operations."

A Unified System for Revenue Excellence

The combined Fullcast and Ebsta platform will offer customers a comprehensive solution to do the following:

• Design and operationalize GTM plans: Leverage Fullcast's powerful territory and quota management tools to create and implement effective GTM strategies.
• Gain actionable revenue intelligence: Utilize Ebsta's AI-powered insights to understand deal health, identify pipeline risks and improve forecast accuracy.
• Automate data capture and enrichment: Seamlessly capture and enrich contact and activity data from across the customer lifecycle.
• Enhance sales coaching and performance: Use data-driven insights from Ebsta to identify coaching opportunities and replicate the behaviors of top performers.
• Strengthen customer relationships: Leverage relationship intelligence to understand and nurture key customer relationships.

With the announcement of the MCP layer and acquisition of Atrium, Fullcast is strongly positioned to lead as an AI-first Revenue System.

About Fullcast

Fullcast is a Go-to-Market (GTM) planning and execution platform that helps revenue teams to design, manage and track their GTM strategies. The Fullcast platform provides a single source of truth for all GTM data, enabling revenue leaders to make better decisions and drive predictable growth.

About Ebsta

Ebsta is a revenue intelligence platform that makes it easy for all sellers to replicate best practices and helps businesses to develop deeper and more meaningful relationships with their customers. Ebsta's technology allows teams to build a data-driven forecast, using historical performance analysis, engagement trends and KPI tracking, helping B2B sales teams to scale faster and drive predictable revenue growth.

SOURCE Fullcast